No one goes into this business with the dream of doing hundred-page guideline documents. Yet they are a very important element of all successful identity programs and deserve both dedication when produced and recognition when completed. Attracting less than two dozen entries proved that this isn't the most exciting category. The winners, however, demonstrate the difficulty of creating documents that are attractive, engaging, easy to understand, and comprehensive. The guidelines for the on-air application of the Independent Film Channel are as well presented and humorous as the work that won the channel Best of Category in Logo and Identity Animations.

Independent Film Channel (IFC) by Feel Good Anyway
Human Genome Sciences by Landor Associates
Pure Matters by Pappas Group
UNICEF by Hyperakt

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