CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK


DESIGN CREDITS

Creative Director

Roanne Adams

Designer

Tadeu Magalhães


TAGS

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LINKS

roandcostudio.com
honornyc.com

Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio Honor by RoAndCo Studio

CLIENT

A high-end women’s clothing brand led by designer Giovanna Randall in New York, NY. With no detail left untouched, every aspect of the brand aims to deliver quality and beauty. Honor translates the twentieth-century heritage of an old-world fashion atelier into a wearable collection that honors both the past and present.


BRIEF

Help create the brand at the very early stages of the collection’s development. We were provided with an inspiration board based off of French and Hitchcock films and images of iconic women. Without having seen their first collection, we were challenged to create a brand identity that would represent a strong, sophisticated, and exuberant image and separate Honor from their competition. Subsequently, we were tasked to create an Honor “world,” from the minuscule details to large-scale production of their shows, while meeting tight deadlines due to the nature of the fashion industry.


APPROACH

Simple and refined, we extended the concept behind Honor’s brand identity to all brand touch-points, from their website, to their in-store experience, to their fashion shows and campaigns. We created special invitations, look books, and holiday cards with every piece sent out having either a personal message from the designer or an edible treat to eat. We achieved a brand image that exceeded the client’s expectations and helped to establish Honor within the fashion world in a short amount of time.

We faced a major challenge, to position a new collection of designer womenswear in the competitive luxury marketplace. RoAndCo developed a brand identity that is timeless, classic, strong, and feminine all at once, the exact facets of the collection we have created. Our brand identity allows our collection to appear as if we have been in the marketplace forever. Whenever we send out an invitation or business card or direct someone to our website, they respond in awe and amazement in regards to the quality and beauty of our brand identity. We are so pleased with our collaboration. — Rachel Fleit, director of creative development of Honor

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