CLIENT
Makers of organic pine nut butter for boutique and gourmet food suppliers. The target audience are lovers of fine food. They enjoy dining out at expensive restaurants, cooking, and entertaining at home with friends. The price point dictates the demographic to be skewed toward professional people with disposable incomes.
BRIEF
In order to sit comfortably in the boutique food market, the aim was to design a logo and packaging that had some retro cool appeal, communicating “heritage” while maintaining a modern look and feel at the same time.
APPROACH
The 1950s style of illustration, vivid neutral color palette, diagonal treatment of the type, and font choices unify the identity and give the product its retro charm. It maintains a cool, restrained balance that gently nods to the 50s without looking old-fashioned.
