Ideas that Matter
Bryony will serve on the jury for the 2021 Ideas that Matter grants, presented by Sappi, that provide “funding to support the brilliant designs that make a difference”.
You’re looking at some of the…
A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.
Headlines and wordmark
Druk Condensed XX Super by Berton Hasebe for Commercial Type.
Body
Neue Haas Unica by Toshi Omagari for Monotype. Served via fonts.com.
UCLLC logo
Custom lettering by Mark Caneso.
Bryony will serve on the jury for the 2021 Ideas that Matter grants, presented by Sappi, that provide “funding to support the brilliant designs that make a difference”.
Introducing The Follow-up! A bi-weekly podcast that goes in depth into projects recently reviewed on Brand New, featuring conversations with the designers — and sometimes their clients — uncovering the context, background, and design decisions behind the work.
Armin will be speaking at Typographics on June 14 – 15, in New York, NY.
Armin will be speaking at the 2019 Dieline Conference on May 8 – 10 in Chicago, IL.
Armin will serve on the jury of the 2019 Dieline Awards.
Bryony will be speaking at In/Visible Talks 2019 on January 17 in San Francisco, CA.
Armin will be the opening keynote speaker at Phoenix Design Week on October 6 in Phoenix, AZ.
Armin will be speaking at CreativeMornings on April 21 in Tijuana.
Armin will be speaking at The Combine on April 6 in Bloomington, IN.
Bryony will be a judge in the Type Directors Club’s Communication Design Competition TDC64. (Deadline to enter: January 10, 2018.)
Armin will be speaking at RDV Design in Montréal, Québec, on November 15.
After 8 years of publishing FPO, its time has come to end. FPO has been a delight to curate and write for, as it has exposed us to some wonderful projects, ideas, and techniques that we have learned from and been inspired by.
After 12 years of existence, in one form or another, Quipsologies has closed.
Armin will be the keynote speaker at Connect to Design to Connect, presented by Herron School of Art and Design and AIGA Indy, in Indianapolis, IN, on October 20.
Armin will be speaking at Chispafest in Managua, Nicaragua, on September 29 – 30.
We were featured in IdN‘s issue v23n6 that focused on Illustration in Pattern Making. A brief excerpt can be found here. Opening spread below.
Bryony will be speaking to The Department of Art and Design at Austin Peay State University in Clarksville, TN, on April 6.
Speakers announced for the 2017 Brand New Conference
Armin will be speaking at AIGA Iowa Design Week in Des Moines, IA, on October 7.
Armin will be speaking at Universidad de Monterrey’s UDesign 2016 in Monterrey, Nuevo León, Mexico, on September 27 – 29.
UCllc made the cover of Domtar Blueline Magazine as their feature story in their latest issue.
All videos of the Brand New Conference in Nashville, TN, on September 15 – 16 are now available for purchase as individual files to download as well as the complete set.
All videos of the Brand Nieuwe Conference in Amsterdam on June 20 – 21 are now available for purchase as individual files to download as well as the complete set.
Armin was a guest on Marketplace, the public radio business show, sharing his opinion on the Instagram app icon redesign.
For the full review see our coverage on Brand New: #Gradient #Minimal #Life #CatsOfInstagram.
Armin will be speaking at AIGA Hampton Roads on April 28.
Armin will be speaking at Oso Bay XIX in Corpus Christi on March 31 – April 1.
Armin was a guest on the nationally-broadcast NPR show Here & Now sharing his opinion on the Uber logo and app icon redesign.
For the full review see our coverage on Brand New: Your Identity is Arriving Now.
After 9 years, we have a new website, a new wordmark, and a new logo. Some background, and active comments section, are on this Brand New post.
The second edition of our book, Flaunt: Designing effective, compelling and memorable portfolios of creative work, is now available for purchase. New: 20 new portfolios, 18 examples of self-promotion, updated surveys and interviews, and a new section on how to photograph your work. 40 pages added in total.
Speakers and full event information announced for the 2015 Brand New Conference on September 24 – 25 in New York, NY.
Bryony will serve as a judge in AIGA’s annual design competition, Cased
Both Bryony and Armin will be speaking (independently of each other) at HOW Design Live on May 5 – 9 in Chicago, IL.
Armin will serve as a judge in The 2015 Dallas Show.
Armin will participate in the panel DISEÑO | Communication Design, an event organized by Cooper Hewitt, Smithsonian Design Museum and El Museo del Barrio on September 26 in New York, NY.
Armin will speak at Hyperakt’s Lunch Talk series on February 27 in Brooklyn, NY.
Armin will be speaking at DynamicMTL on January 20 in Montreal, Quebec.
Bryony will be speaking at the One Club’s Design Leaders Retreat on December 8 – 9 in Miami, FL.
Bryony will be speaking at SEEK Design Conference on November 22 in DeKalb, IL.
Armin will serve as one of two international judges for the biennial Croatian Design Exhibition at Zagreb’s Museum of Arts and Crafts.
Armin will be speaking at Airbnb’s Design Talks series on August 13 in San Francisco, CA.
Armin served as one of the judges — representing Communication Design — of the Cooper-Hewitt’s 2014 National Design Awards.
Armin will be one of the keynote speakers at PICA, presented by the Alberta North Chapter of the Graphic Designers of Canada, on May 9, 2014 in Edmonton.
The first issue of 2014 and fifth issue overall of UC.Quarterly is now available.
The 2013/14 FPO Awards are now open. Accepting entries until June 13, 2014.
Bryony will be speaking at the American Advertising Federation — Baton Rouge on April 4, 2014.
The winners of the 2012-13 FPO Awards are now available for purchase as a book, high-res PDF, and website.
Armin will be the keynote speaker at Meet the Pros on February 18 in Omaha, Nebraska.
The 2013 Brand New Awards are now open and accepting submissions. Final deadline March 21, 2014.
Our new, independent speaker series in Austin, TX, featuring some of the graphic design industry’s most awesome people kicks off with James Victore in February (followed by Jessica Hische in April and David Carson in June). Register here.
The winners of the 2012 Brand New Awards are now available for purchase as a book, high-res PDF, and website.
Our poster for the 2013 Brand New Conference was awarded Best in Show in the TDC’s Communication Design competition. See Armin Vit bare all in this acceptance speech video shown at the opening night of the TDC59 show in New York.
The second issue of UC.Quarterly is now available: 56 pages and 70 projects strong.
Speaker line-up announced and early-bird registration now open for the 2013 Brand New Conference on September 13, 2013 in New York, NY.
The first issue of UC.Quarterly — a 48-page, printed summary of the most interesting, relevant, and simply fun-to-see projects published each quarter across our network of blogs — is now available.
The 2012–13 FPO Awards are now open. Accepting entries until May 31, 2013.
Armin will be speaking at TYPO San Francisco 2013 on April 12 at the Yerba Buena Center for the Arts.
From over 2,000 entries received and 215 selected UnderConsideration received 5 “Certificates of Typographic Excellence” from the Type Directors Club annual competition to be published in Typography 34 and shown at the 59th Awards Exhibition in New York. The 5 select projects were:
1) 2012 Brand New Conference Identity
2) 2012 Brand New Conference Program
3) 2012 Brand New Conference Poster
4) For Print Only Website
5) Beauty of Engraving Print.
The winners of the 2011-12 FPO Awards are now available for purchase as a book, PDF, or website.
Bryony will be speaking at the Production Club of Baltimore on February 20 at MICA’s Brown Center – Falvey Hall.
Bryony will be speaking at the University of Missouri-St. Louis to the AIGA – UMSL Student Group on February 7 in St. Louis. Bonus: interview with Bryony by St. Louis Public Radio.
The 2012 Brand New Awards are now open. Accepting entries until March 1, 2013.
The winners of the 2011 Brand New Awards are now available for purchase as a book or website. Or both.
Bryony will be participating in a panel — “The Creative and Innovative Leader: Moving from Idea Generation to Action” — at the Texas Conference for Women on October 24 in Austin, TX.
Bryony will be speaking at Design Extravaganza organized by Austin Center for Design on October 5 in Austin, TX.
Armin will be speaking at Phoenix Design Week on September 29.
Videos of all eight sessions of the 2012 Brand New Conference are now available for purchase.
Armin will be speaking at AIGA West Michigan on August 23 in Grand Rapids, MI.
Armin will be speaking and leading a workshop at the 2012 En Sus Marcas Conference on July 27–28.
Bryony and Armin will be speaking at the 2012 HOW Design Conference on June 21–25. They will do a joint talk on leading an alternate design career and Armin will do a separate session on creating killer logos for the twenty-first century.
Armin will be speaking at the Type Directors Club in New York on June 1.
Our third Brand New Conference is coming to New York on September 7.
Bryony will be speaking at Portfolio Center on May 17.
Armin will be speaking at AIGA San Antonio on May 10.
The 2011–12 FPO Awards are now open. Accepting entries until June 22, 2012.
Our latest project: The Adventures of You and I, a one-of-a-kind children book, customized on demand to each kid, printed individually, and hand-bound. Illustrated by Bryony and written by Armin.
The 2011 Brand New Awards are now open. Accepting entries until March 2, 2012.
The 248-page book and iPad app of The 2010 FPO Awards are now available.
Our double-sided wrapping paper where hope (#WhatIWishIGot) meets reality (#WhatIGot) is now available here.
Our first new blog in two years, Art of Menu, cataloguing the underrated creativity of menus from around the world, launches.
The 252-page book and iPad app of The 2010 Brand New Awards are now available.
Our second Brand New Conference will be coming to San Francisco on September 16.
Bryony and Armin will be speaking at the 2011 HOW Design Conference on June 22 – 27. They will do a joint talk on building a portfolio and Armin will do a separate session on following your creative obsessions.
Armin will be one of the speakers at The Society of Graphic Designers of Canada’s PICA 2011: BEYOND: the un-convention on May 1 – 3.
The inaugural FPO Awards, a judged competition organized celebrating the best print work from around the world during 2010, is now accepting entries. Deadline: June 3, 2011.
Bryony and Armin will be giving a workshop at AIGA Austin’s Design Ranch on April 15 – 18.
Bryony has joined the advisory board of the Adobe Design Achievement Awards.
Bryony will be speaking at the 7th Annual National Student Show & Conference from The Dallas Society of Visual Communications on March 31.
Armin will be speaking at the Society of Design in Central Pennsylvania on March 24.
Armin will be speaking at TEDxAtlanta on March 15.
Armin will be speaking at AIGA Rhode Island on March 2.
The inaugural Brand New Awards, a judged competition organized celebrating the best identity work produced around the world during 2010, is now accepting entries. Deadline: March 31.
Armin will be one of the speakers at Design Thinkers 2010 in Toronto on November 11.
We will be hosting the inaugural Brand New Conference in New York City on November 5.
Armin will be speaking at the The Dallas Society of Visual Communications on October 6.