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A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.
Armin will be speaking at Typographics on June 14 – 15, in New York, NY.
Armin will be speaking at the 2019 Dieline Conference on May 8 – 10 in Chicago, IL.
Armin will serve on the jury of the 2019 Dieline Awards.
Bryony will be speaking at In/Visible Talks 2019 on January 17 in San Francisco, CA.
Armin will be the opening keynote speaker at Phoenix Design Week on October 6 in Phoenix, AZ.
Bryony will be speaking at Admission on September 2018 in Chicago, IL.
Armin will be speaking at CreativeMornings on April 21 in Tijuana.
Armin will be speaking at The Combine on April 6 in Bloomington, IN.
Bryony will be a judge in the Type Directors Club’s Communication Design Competition TDC64. (Deadline to enter: January 10, 2018.)
Armin will be speaking at RDV Design in Montréal, Québec, on November 15.
FPO (2009 – 2017)
After 8 years of publishing FPO, its time has come to end. FPO has been a delight to curate and write for, as it has exposed us to some wonderful projects, ideas, and techniques that we have learned from and been inspired by.
Quipsologies (2005 – 2017)
After 12 years of existence, in one form or another, Quipsologies has closed.
Connect to Design to Connect
Armin will be the keynote speaker at Connect to Design to Connect, presented by Herron School of Art and Design and AIGA Indy, in Indianapolis, IN, on October 20.
Armin will be speaking at Chispafest in Managua, Nicaragua, on September 29 – 30.
Bryony will be speaking at CSCA in Columbus, OH, on May 17.
Armin and Bryony will be speaking at Crop in Baton Rouge, LA, on April 20 – 21.
2017 BNConf Speakers
Speakers announced for the 2017 Brand New Conference
Bryony will be speaking to The Department of Art and Design at Austin Peay State University in Clarksville, TN, on April 6.
AIGA Iowa Design Week
Armin will be speaking at AIGA Iowa Design Week in Des Moines, IA, on October 7.
UCllc made the cover of Domtar Blueline Magazine as their feature story in their latest issue.
Armin will be speaking at Universidad de Monterrey’s UDesign 2016 in Monterrey, Nuevo León, Mexico, on September 27 – 29.
2016 BNConf Videos
All videos of the Brand New Conference in Nashville, TN, on September 15 – 16 are now available for purchase as individual files to download as well as the complete set.
2016 BNConfAMS Videos
All videos of the Brand Nieuwe Conference in Amsterdam on June 20 – 21 are now available for purchase as individual files to download as well as the complete set.
Armin was a guest on Marketplace, the public radio business show, sharing his opinion on the Instagram app icon redesign.
For the full review see our coverage on Brand New: #Gradient #Minimal #Life #CatsOfInstagram.
AIGA Hampton Roads
Armin will be speaking at AIGA Hampton Roads on April 28.
Speakers announced for 2016 Brand Nieuwe Conference.
Oso Bay XIX
Armin will be speaking at Oso Bay XIX in Corpus Christi on March 31 – April 1.
Armin was a guest on the nationally-broadcast NPR show Here & Now sharing his opinion on the Uber logo and app icon redesign.
For the full review see our coverage on Brand New: Your Identity is Arriving Now.
New Look for UCllc
After 9 years, we have a new website, a new wordmark, and a new logo. Some background, and active comments section, are on this Brand New post.
Armin will be speaking at Visuelt on October 8 – 9 in Oslo, Norway.
We are delighted and honored to have redesigned Maria Popova’s influential brainpickings.org.
Armin will be speaking at Kyoorius Designyatra on September 10 – 12 in Goa, India.
Flaunt 2nd Edition
The second edition of our book, Flaunt: Designing effective, compelling and memorable portfolios of creative work, is now available for purchase. New: 20 new portfolios, 18 examples of self-promotion, updated surveys and interviews, and a new section on how to photograph your work. 40 pages added in total.
2015 Brand New Conference
Speakers and full event information announced for the 2015 Brand New Conference on September 24 – 25 in New York, NY.
Bryony will serve as a judge in AIGA’s annual design competition, Cased
HOW Design Live
Both Bryony and Armin will be speaking (independently of each other) at HOW Design Live on May 5 – 9 in Chicago, IL.
The Dallas Show
Armin will serve as a judge in The 2015 Dallas Show.
DISEÑO | Communication Design
Armin will participate in the panel DISEÑO | Communication Design, an event organized by Cooper Hewitt, Smithsonian Design Museum and El Museo del Barrio on September 26 in New York, NY.
Hyperakt Lunch Talk
Armin will speak at Hyperakt’s Lunch Talk series on February 27 in Brooklyn, NY.
Armin will be speaking at DynamicMTL on January 20 in Montreal, Quebec.
Creative Leaders Retreat
Bryony will be speaking at the One Club’s Design Leaders Retreat on December 8 – 9 in Miami, FL.
SEEK Design Conference
Bryony will be speaking at SEEK Design Conference on November 22 in DeKalb, IL.
Croatian Design Exhibition
Armin will serve as one of two international judges for the biennial Croatian Design Exhibition at Zagreb’s Museum of Arts and Crafts.
Armin will be speaking at Airbnb’s Design Talks series on August 13 in San Francisco, CA.
National Design Awards Judging
Armin served as one of the judges — representing Communication Design — of the Cooper-Hewitt’s 2014 National Design Awards.
Armin will be one of the keynote speakers at PICA, presented by the Alberta North Chapter of the Graphic Designers of Canada, on May 9, 2014 in Edmonton.
UC.Quarterly, Year Two
The first issue of 2014 and fifth issue overall of UC.Quarterly is now available.
2013/14 FPO Awards
The 2013/14 FPO Awards are now open. Accepting entries until June 13, 2014.
American Advertising Federation — Baton Rouge
Bryony will be speaking at the American Advertising Federation — Baton Rouge on April 4, 2014.
2012-13 FPO Awards Winners
The winners of the 2012-13 FPO Awards are now available for purchase as a book, high-res PDF, and website.
Meet the Pros
Armin will be the keynote speaker at Meet the Pros on February 18 in Omaha, Nebraska.
2013 Brand New Awards
The 2013 Brand New Awards are now open and accepting submissions. Final deadline March 21, 2014.
Austin Initiative for Graphic Awesomeness
Our new, independent speaker series in Austin, TX, featuring some of the graphic design industry’s most awesome people kicks off with James Victore in February (followed by Jessica Hische in April and David Carson in June). Register here.
2012 Brand New Awards Winners
The winners of the 2012 Brand New Awards are now available for purchase as a book, high-res PDF, and website.
Best in Show from the TDC
Our poster for the 2013 Brand New Conference was awarded Best in Show in the TDC’s Communication Design competition. See Armin Vit bare all in this acceptance speech video shown at the opening night of the TDC59 show in New York.
The second issue of UC.Quarterly is now available: 56 pages and 70 projects strong.
2013 Brand New Conference
Speaker line-up announced and early-bird registration now open for the 2013 Brand New Conference on September 13, 2013 in New York, NY.
The first issue of UC.Quarterly — a 48-page, printed summary of the most interesting, relevant, and simply fun-to-see projects published each quarter across our network of blogs — is now available.
2012–13 FPO Awards
The 2012–13 FPO Awards are now open. Accepting entries until May 31, 2013.
TYPO San Francisco
Armin will be speaking at TYPO San Francisco 2013 on April 12 at the Yerba Buena Center for the Arts.
From over 2,000 entries received and 215 selected UnderConsideration received 5 “Certificates of Typographic Excellence” from the Type Directors Club annual competition to be published in Typography 34 and shown at the 59th Awards Exhibition in New York. The 5 select projects were:
1) 2012 Brand New Conference Identity
2) 2012 Brand New Conference Program
3) 2012 Brand New Conference Poster
4) For Print Only Website
5) Beauty of Engraving Print.
2011-12 FPO Awards Winners
The winners of the 2011-12 FPO Awards are now available for purchase as a book, PDF, or website.
Production Club of Baltimore
Bryony will be speaking at the Production Club of Baltimore on February 20 at MICA’s Brown Center – Falvey Hall.
University of Missouri-St. Louis
Bryony will be speaking at the University of Missouri-St. Louis to the AIGA – UMSL Student Group on February 7 in St. Louis. Bonus: interview with Bryony by St. Louis Public Radio.
2012 Brand New Awards
The 2012 Brand New Awards are now open. Accepting entries until March 1, 2013.
2011 Brand New Awards Winners
The winners of the 2011 Brand New Awards are now available for purchase as a book or website. Or both.
Texas Conference for Women
Bryony will be participating in a panel — “The Creative and Innovative Leader: Moving from Idea Generation to Action” — at the Texas Conference for Women on October 24 in Austin, TX.
Bryony will be speaking at Design Extravaganza organized by Austin Center for Design on October 5 in Austin, TX.
Phoenix Design Week
Armin will be speaking at Phoenix Design Week on September 29.
2012 Brand New Conference Videos
Videos of all eight sessions of the 2012 Brand New Conference are now available for purchase.
AIGA West Michigan
Armin will be speaking at AIGA West Michigan on August 23 in Grand Rapids, MI.
En sus Marcas
Armin will be speaking and leading a workshop at the 2012 En Sus Marcas Conference on July 27–28.
HOW Design Live
Bryony and Armin will be speaking at the 2012 HOW Design Conference on June 21–25. They will do a joint talk on leading an alternate design career and Armin will do a separate session on creating killer logos for the twenty-first century.
Type Directors Club
Armin will be speaking at the Type Directors Club in New York on June 1.
2012 Brand New Conference
Our third Brand New Conference is coming to New York on September 7.
Bryony will be speaking at Portfolio Center on May 17.
AIGA San Antonio
Armin will be speaking at AIGA San Antonio on May 10.
2011–12 FPO Awards
The 2011–12 FPO Awards are now open. Accepting entries until June 22, 2012.
The Adventures of You and I
Our latest project: The Adventures of You and I, a one-of-a-kind children book, customized on demand to each kid, printed individually, and hand-bound. Illustrated by Bryony and written by Armin.
2011 Brand New Awards
The 2011 Brand New Awards are now open. Accepting entries until March 2, 2012.
The 2010 FPO Awards
The 248-page book and iPad app of The 2010 FPO Awards are now available.
#WhatIWishIGot Wrapping Paper
Our double-sided wrapping paper where hope (#WhatIWishIGot) meets reality (#WhatIGot) is now available here.
Art of the Menu
Our first new blog in two years, Art of Menu, cataloguing the underrated creativity of menus from around the world, launches.
The 2010 Brand New Awards
The 252-page book and iPad app of The 2010 Brand New Awards are now available.
2011 Brand New Conference
Our second Brand New Conference will be coming to San Francisco on September 16.
Bryony and Armin will be speaking at the 2011 HOW Design Conference on June 22 – 27. They will do a joint talk on building a portfolio and Armin will do a separate session on following your creative obsessions.
Armin will be one of the speakers at The Society of Graphic Designers of Canada’s PICA 2011: BEYOND: the un-convention on May 1 – 3.
The inaugural FPO Awards, a judged competition organized celebrating the best print work from around the world during 2010, is now accepting entries. Deadline: June 3, 2011.
AIGA Austin Design Ranch
Bryony and Armin will be giving a workshop at AIGA Austin’s Design Ranch on April 15 – 18.
Adobe Design Achievement Awards
Bryony has joined the advisory board of the Adobe Design Achievement Awards.
DSVC National Student Show & Conference
Bryony will be speaking at the 7th Annual National Student Show & Conference from The Dallas Society of Visual Communications on March 31.
Society of Design
Armin will be speaking at the Society of Design in Central Pennsylvania on March 24.
Armin will be speaking at TEDxAtlanta on March 15.
AIGA Rhode Island
Armin will be speaking at AIGA Rhode Island on March 2.
Brand New Awards
The inaugural Brand New Awards, a judged competition organized celebrating the best identity work produced around the world during 2010, is now accepting entries. Deadline: March 31.
Armin will be one of the speakers at Design Thinkers 2010 in Toronto on November 11.
Brand New Conference
We will be hosting the inaugural Brand New Conference in New York City on November 5.
Armin will be speaking at the The Dallas Society of Visual Communications on October 6.
AIGA New York
Armin will be speaking at the AIGA New York chapter on September 29.
Armin will be speaking at the AIGA Chicago chapter on September 16.
A major redesign from the ground up of Quipsologies the hard-working UnderConsideration blog that chronicles the most curious, creative, and notable projects, stories, and events of the graphic design industry.
Sappi Ideas that Matter
Armin will be a judge of the 2010 Sappi Ideas that Matter grant program.
Armin will be speaking at the AIGA Orlando chapter on July 22.
Design Couples in
Bryony and Armin were included in the feature article on design couples, “Side by Side,” in the June issue of Print magazine.
Armin will be speaking at the 2010 HOW Design Conference in Denver on June 8.
Our fourth book as authors and designers, Flaunt: Designing effective, compelling and memorable portfolios of creative work, this time self-published, is now available exclusively from UnderConsideration as a book ($24.99) or PDF ($15.00).
Mano-a-Mano at AIGA Houston
Armin will be bringing the Mano-a-Mano circus across the state to AIGA Houston on February 11.
Armin will be speaking at AIGA Charlotte’s Talk About series on January 28.
AIGA Los Angeles
Armin will be hosting a special edition of Mano-a-Mano pitting four AIGA/LA fellows against four young guns at An AIGA Fellow’s Event in 3 Acts, honoring Louise Sandhaus on January 13.
HOW Design Conference
Armin will be speaking at the HOW Design Conference in Denver on June 8, 2010. Registration to the conference is now open.
At The University of Texas at Austin
Bryony and Armin will be speaking at UT’s Department of Art and Art History Design Lecture Series on November 9.
[ A couple of photos ]
Mano-a-Mano at AIGA Seattle
Armin will be dispensing Mano-a-Mano in the first stop of its national tour at AIGA Seattle on October 22.
Mano-a-Mano at Make/Think
UnderConsideration’s tournament of design history and practice, Mano-a-Mano, is coming to the AIGA Design Conference, Make/Think, in Memphis. Thursday night, after the opening reception.
AIGA Nebraska Show
Along with Christine Taylor of Hallmark, and indefatigable writer David Barringer, Armin will be a judge in the 18TH Annual AIGA Nebraska Show. The night of October 2, a judges’ reception will take place.
Armin will be judging the The Society of Typographic Arts’ Archive09 in Chicago on August 28, while enjoying a meet-and-greet the night before with fellow judges and designers.
Graphic Design, Referenced
Our third book as authors and designers, published by Rockport Publishers, is now on the market, Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design. We’ve also put together a one-page preview with details and sample content.
TypeCon 2009: Rhythm
UnderConsideration will be hosting a special event at the 2009 HOW Design Conference: 16 designers battling to determine who knows the most about graphic design history and practice, mano-a-mano.
Bryony will be speaking at Portfolio Center in Atlanta on May 28.
Armin will be speaking at WebVisions in Portland, OR on May 22.
FPO: For Print Only
Our newest, yet oldest, obsession is the subject of UnderConsideration’s new blog, FPO: For Print Only.
The headquarters of UnderConsideration are now located in Austin, TX, leaving behind trusty ol’ Brooklyn. We will miss you.
Bryony and Armin will be speaking at PrattMWP on April 17 as part of their 2008–2009 Visiting Artist Lecture Series.
Opinion on the Recovery.gov Logo
In the article “Recovery: The Brand” for the The Los Angeles Times, writer Adam Tschorn tagged Shepard Fairey and Armin to discuss the merits of the new logo for The American Recovery and Reinvestment Act issued by Obama’s administration.
[ Image Clipping from The Los Angeles Times ]
Our newest blog: Word It. Encouraging creative diversity in the community through monthly, one-word challenges.
Big G, Little g
Nara Schoenberg asks in The Chicago Tribune if the lowercase “g” is the newest, hottest letter in town. Armin provides some insight as to why in “Is g the new W?“
Alternate Super Bowl XLIII Logos
To complement a January 27 article in The New York Times, “For XLIII Years, the Big Game as Art Form,” author John Branch and editor Jason Stallman approached Armin to recommend a group of designers to provide alternate logos for Super Bowl XLIII. The article quotes Armin and includes his clashing-helmet design.
[ Image Clipping from The New York Times ]
Armin will be speaking at the Columbus Society of Communicating Arts (CSCA) on January 15.
In “Pepsi hopes new look reinvigorates sodas” by Joe Guy Collier for The Atlanta Journal-Constitution Armin provided some color commentary on the rebranding for Pepsi.
Women of Design
Our second book as authors and designers, published by HOW Books, is now on the market, Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers. We’ve also put together a one-page preview with details and sample content.
The Design Entrepreneur
UnderConsideration is honored to be included in The Design Entrepreneur: Turning Graphic Design Into Goods That Sell by Steven Heller and Lita Talarico.
Oppossites Attract ’08
We would like to extend our warmest thanks to the Art Directors Club for hosting and championing our Oppossites Attract ’08 events that concluded this month.
UnderConsideration is proud to affiliate with The Dieline and offer our ADVx3 program to support their significant coverage of the packaging world.
Portfolio Center [canceled]
Bryony will be speaking at Portfolio Center in Atlanta on November 6.
Future of Web Design
Armin will be giving a workshop at the Future of Web Design in New York on November 3.
Armin will be joining Seymour Chwast, Rich Roat and Mike Janda as a speaker at the full-day ThinkTank 2008 conference organized by AIGA Nashville on September 27.
University of Cincinnati
Armin will be speaking to the AIGA student group at the architecturally glorious College of Design, Architecture, Art and Planning at the University of Cincinnati on August 14.
AIGA Hampton Roads
Armin will be a judge in this year’s Adobe Design Achievement Awards.
Opposites Attract ’08
A four-part series programmed by UnderConsideration and hosted by the Art Directors Club, OA’08 brings together designers for moderated conversation on what sets them apart that brings them together.
Dejando Huella 11
Armin spoke at the 11th edition of Dejando Huella, a design conference with lectures and workshops celebrated in the city of Queretaro, Mexico.
A new adventure, outside the confines of design, for UnderConsideration: Dyslexflix: Recommending Wrong.
A properly and fully functional web site for the Department of Design is now operating.
Armin was the keynote speaker at the AIGA Detroit Student Portfolio Review 2008, hosted by Eastern Michigan University.
UnderConsideration now operates its Department of Design to serve clients and their myriad needs, as well as to develop its own design requirements.
Triennial’s Last Days
Last chance, before another three years have to go by. Stop by the Cooper-Hewitt before July 29 to catch the Triennial and spot Speak Up.
Armin will be speaking at the 2007 UCDA Design Conference in Toronto, Canada.
3 x 3 = Good Advertising
With four web sites running on all internet cylinders through UnderConsideration, we have established an exclusive advertising program, dubbed 3 x 3, that guarantees 33% of all page impressions. Interested? Intrigued? Inquire.
The Word It Book
After almost a year of designing and producing, The Word It Book: Speak Up presents a gallery of interpreted words published by HOW Books is now shipping. And, because we like you so much, we have put together a behind-the-scenes look of some of our favorite photos.
Art Directors Club Judging
Bryony served on the jury for the Art Directors Club 86th Annual Awards in the Graphic Design category.
Type Directors Club Judging
Armin served on the jury for the Type Directors Club TDC53 competition.
Yet one more notch in UnderConsideration’s on-line belt: Quipsologies. A site devoted to finding the most interesting and relevant bits as they relate to design. Design community-at-large literally welcome to contribute.
Armin will be speaking at the 2007 HOW Conference in Atlanta, GA.
Cooper-Hewitt National Design Triennial
From December 8, 2006 until July 29, 2007 Speak Up will reside in the halls of the Cooper-Hewitt National Design Museum as part of its third triennial, Design Life Now. A live comment feed — programmed by House of Pretty — welcomes museum dwellers to the world of Speak Up.
[ Pictures: 1, 2, 3, 4 ]
Starting in November and ending in December, Speak Up ran a contest to design the High Priority illustration in the year-end double issue of New York magazine. 200-plus entries later, Spencer Fruhling won the contest with his ode to fast food establishements, earning him $500 and a spot — usually reserved, by invitation only, for some of the best designers and illustrators across the globe — in the popular section of the magazine.
The Word It Book
Content and design is finished for The Word It Book: Speak Up Presents a Gallery of Interpreted Words to be released in Spring 2007.
UnderConsideration launches its third major web site, Brand New. This one devoted to identity work. All the time.
Armin was a judge for the arduous STEP 100 Show by STEP Inside Design magazine, along with Robynne Raye of Modern Dog, Sam Shelton of Kinetik, Stefan Bucher of 344 Design and Bart Crosby of Crosby & Associates.
Portfolio Center Seminar
Armin spoke about UnderConsideration, and the graphic ups and downs of his career on October 19 at Portfolio Center in Atlanta, GA.
LGDA, The 100 Show
Bryony was a judge in The 100 Show of the Louisville Graphic Design Association along with Dave Taylor of Planet Propaganda and Dustin Summers of The Heads of State.
Teachme3, Venice, Italy
Bryony and Armin participated in a panel, titled “Design blogs: scrivere di design” [Design Blogs: Writing about Design], for Università Iuav di Venezia’s Teachme3: Comunicare l’oggetto conference in Venice, Italy on September 30, 2006.
School of Visual Arts
Bryony and Armin have joined the faculty of the undergraduate design program at the School of Visual Arts in New York, where they jointly impart the portfolio class for fourth-year students.
Portfolio Center Seminar
Bryony spoke about UnderConsideration on July 4 at Portfolio Center in Atlanta, GA.
Bryony spoke — she in person, while Armin joined via voice iChat from Brooklyn — about UnderConsideration on April 20 at the AIGA Raleigh chapter.
National Design Triennial
Speak Up has been selected for the Cooper-Hewitt National Design Museum’s third National Design Triennial, “Design Life Now”.
The design encyclopedia
The second major initiative by UnderConsideration launches. The design encyclopedia is a wiki-based, user-built encyclopedia devoted to design.
Step Inside Design
Along with Design Observer and Be A Design Group, Speak Up was featured in Jude Stewart’s Oz Speaks article for the September/October issue of Step magazine.
HOW Design Conference
For the 15th annual HOW Design Conference in Chicago, IL, Armin Vit participated in a blog panel moderated by Steven Heller. He was also a contestant in Ironic Chef where he beat the unsuspecting competitors.
The Push Pin Influence
New York’s AIGA chapter has gathered three designers, among them Armin Vit, who will talk about the influence that Push Pin has had over their professional path. The Push Pin Influence will feature Seymour Chwast, Milton Glaser, Noreen Morioka, Paula Scher and Martin Venezky and will be moderated by Steven Heller.
Thinking with Type
Leaving lovely (but windy) Chicago behind, UnderConsideration and Speak Up have relocated to New York.
For TypeCon 2004 in San Francisco, Armin Vit presents If you build it will they use it? (And will they like it?). A talk featuring thirty minutes of footage shot in the streets of Chicago where he asks passersby their opinion on certain typefaces.
[ Snippet from Gotham, 1.7 Mb ]
Speak Up in the Press
Brand Identity & Package Design
Armin Vit speaks at the Brand Identity & Package Design conference in New York on June 23rd. His concluding session, titled Don’t Forget About Graphic Design (And how to Embrace Criticism), reviews major corporate rebrandings from the past years.
Speak Up in the Press
In one form or another, good and bad, Speak Up has been mentioned in the following:
– HOW, Designers + Internet: Forums, Doug White, June 2004
– Print, Blog Me, Blog Me Not, Steve Heller, May/June 2004
– Emigre 66, Introduction by Rudy VanderLans, Dumb Ideas by Mr. Keedy, Castles Made of Sand by Lorraine Wild, Princeton Architectural Press, 2004.
– I.D., Blog Wild, Colin Berry, May 2004
– Communication Arts, The Portfolio That Puts You In Control, Ellen Shapiro, March/April 2004
– Communication Arts, Conference Review, Anne Telford, January/February 2004
The 5W’s of Speak Up
Speak Up is featured in the April/March issue of STEP inside design in their column 5W’s. The article is written by Speak Up founder Armin Vit aided by quotes from readers’ and participants’ own 5W’s.
[ Picture ]
AIGA @ Marwen Workshop
For AIGA’s first-ever workshop at Marwen, UnderConsideration was invited to participate.
[ More ]
Portfolio Center Workshops
UnderConsideration veers off Peachtree Street to impart a couple of workshops.
[ More ]
Speak Up Redesigns
A new structure provides room to grow while a revision to the design improves usability and readability. Michael Clark provides his handlettering prowess to create the new identity for Speak Up.
[ Visit Speak Up ]