CLIENT
MULCH by Sabato e Domenica is a creative living retail concept bringing beauty, creativity, well-being, and enjoyment through a curated selection of high integrity products.
BRIEF
We needed to reflect the look and feel of their flagship store, while complementing their range of carefully selected products and packaging. They wanted their stationery items to be earthy yet beautifully refined like their products, while providing their clients with a warm and tactile experience.
APPROACH
The swing tags are used when merchandising stock in store. They are attached to products providing consumers with information about the product, its maker, its use and price. The store also uses them when wrapping flowers and gifts. MULCH purchased large quantities of colored twine while on an overseas holiday. The twine tags were designed so the twine could be merchandised in store to showcase the color palette available—they also double as client give away.