Catalog by Manic Design for Dilmah Tea

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CLIENT

Dilmah Tea is the third largest sup­pli­er of tea in the world, and a fam­i­ly-run busi­ness. The Tea­mak­er’s Pri­vate Reserve is a col­lec­tion of fine sin­gle-estate teas hand­picked by Mer­rill J. Fer­nan­do, founder of Dilmah to show how indul­gent tea can be.

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BRIEF

The Tea­mak­er’s Pri­vate Reserve, a col­lec­tion of fine sin­gle-estate teas, is tar­get­ed at a rar­efied group of tea afi­ciona­dos and buy­ers in lux­u­ry hos­pi­tal­i­ty. The client want­ed a cat­a­log that a poten­tial buy­er would keep and refer to for tast­ing notes and addi­tion­al bits of information.

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APPROACH

We set out to cre­ate a cat­a­log that reflect­ed the same care and atten­tion that was invest­ed in com­ing up with this line of teas. We had lots of fun art direct­ing and shoot­ing many of the rich­ly tex­tured pho­tographs in the book that evoked colo­nial tea coun­try. For the cov­er, we decid­ed to com­ple­ment the vis­cer­al qual­i­ties with a tac­tile cover—copper foil on wood­grain tex­tured stock. Final­ly, with a match­ing cus­tom-made mani­la enve­lope, we think we man­aged to cre­ate some­thing both dis­tinc­tive and nuanced.