Brand Kit by Foreign Policy Design Group for Papa Palheta

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CLIENT

Papa Pal­heta is a pio­neer in Sin­ga­pore for their arti­sanal approach of roast­ing cof­fee beans and its small sta­ble of hip­ster cof­fee joints. They are cof­fee crafters who believe strong­ly in prepar­ing and serv­ing cof­fee in the right way.

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BRIEF

Papa Pal­heta asked us to help them devel­op an expe­ri­en­tial kit that would go along with the mer­chan­dise pur­chased online from their new­ly launched web store. They want their cus­tomers to be more engaged and if pos­si­ble, bring them back to the cafe. 

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APPROACH

The kit con­sists of a bag of cards dis­play­ing the infor­ma­tion and phi­los­o­phy of the cof­fee facil­i­ty, a cof­fee cake recipe, and a card made of cof­fee chaff that is per­son­al­ly signed by the own­er that could be used as a book­mark. The mate­ri­als are cho­sen because they are used as deliv­ery box­es and con­tain­ers at the cof­fee facil­i­ty. The bag can be brought back to the cafe for free beans.