Booklet by/for Pentagram

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CLIENT

Pen­ta­gram is the world’s largest inde­pen­dent design con­sul­tan­cy. The firm is owned and run by 19 part­ners, a group of friends who are all lead­ers in their indi­vid­ual cre­ative fields.

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BRIEF

Design the 2013 hol­i­day card that would be dis­trib­uted around the world to friends, fam­i­ly, col­lab­o­ra­tors, and clients. 

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APPROACH

Coy­ote v. Acme reads as a hypo­thet­i­cal law­suit between Wile E. Coy­ote and the Acme Cor­po­ra­tion. It first appeared in a 1990 issue of The New York­er, writ­ten by Ian Fra­zier. As Pen­ta­gram’s 2013 hol­i­day card, we reprint­ed the text and designed prod­uct illus­tra­tions to accom­pa­ny each claim being made against the defen­dant. In the spir­it of legal doc­u­ments, we attempt­ed to recre­ate some­thing that would appear as a mix between a pass­port and oper­at­ing man­u­al. Both the pro­duc­tion and design focused on appear­ing util­i­tar­i­an, yet considered.