Packaging by Dunlop Manufacturing, Inc. for Way Huge

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CLIENT

Way Huge by Jeorge Tripps is a bou­tique elec­tron­ics brand licensed by Dunlop.

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BRIEF

Cre­ate a pack­age design for the lim­it­ed edi­tion Way Huge Swollen Pick­le Mini.

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APPROACH

The look of the Way Huge ped­als them­selves has tra­di­tion­al­ly con­sist­ed of a quirky dis­play type­face cou­pled with an equal­ly quirky/juvenile dou­ble-enten­dre prod­uct name and flu­o­res­cent anodized alu­minum hous­ings. For the lim­it­ed edi­tion Swollen Pick­le we saw an oppor­tu­ni­ty to do some­thing dif­fer­ent. We col­lab­o­rat­ed with famed under­ground rock artist Dirty Don­ny Gilles, and his illus­tra­tion of the Swollen Pick­le char­ac­ter brings the face of the ped­al to life with a gar­ish 4‑color silkscreen. Also, we rein­forced the sleazy ’70s vibe of the Way Huge brand by pro­duc­ing indi­vid­u­al­ly num­bered hotel keytags.