CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

1,000

Page Count

80 + cover

Paper Stock

Cover: New Page Sterling Premium, Gloss, 130lb cover
Interior: New Page Sterling Premium, Gloss, 100lb text

Number of Colors

CMYK

Dimensions

8.5 × 10

Binding

Perfect bound

Special Techniques

Spot Dull Varnish
Spot Gloss Varnish


ADDL. DESIGN CREDITS

Art Director and Designer

Justin Ahrens

Designer

Susan Herda

Photographers

Wonderkind Studios


ADDL. PRODUCTION CREDITS

Binding

Roswell Bookbinding


TAGS

, , , , , , , ,


LINKS

Rule29
O'Neil Printing
Life In Abundance

Book by Rule29 for Life In AbundanceBook by Rule29 for Life In AbundanceBook by Rule29 for Life In AbundanceBook by Rule29 for Life In AbundanceBook by Rule29 for Life In Abundance


CLIENT

Life In Abun­dance (LIA) is an orga­ni­za­tion help­ing to restore health, renew hope, and inspire last­ing trans­for­ma­tion for the world’s most vul­ner­a­ble fam­i­lies. South Sudan is one of the orga­ni­za­tion’s pri­ma­ry focus­es at the moment. 


BRIEF

We were asked to make an aware­ness book of the peo­ple we met and inter­viewed. Pho­tog­ra­phy com­bined with facts and sta­tis­tics illus­trates that we as a soci­ety can help evolve the harsh real­i­ties of their world. This is an intro­duc­tion to the beau­ty, the peo­ple, the strug­gle, and most of all the hope that can be wit­nessed there.


APPROACH

This book is a visu­al intro­duc­tion to our world’s newest coun­try South Sudan. It was cre­at­ed to help shine light on the lives of peo­ple liv­ing there. Through this book we hope to inspire the view­er to learn more and join LIA in help­ing bring hope and restora­tion. By vis­it­ing South Sudan and con­duct­ing visu­al and audio inter­views, we were able to bet­ter under­stand what every­day life was, and is, like. We also spent sev­er­al months col­lect­ing data from LIA and relat­ed orga­ni­za­tions in order to build a com­pre­hen­sive pic­ture of the strug­gles and joys of the country.

PRODUCTION LESSONS

In terms of challenges, we encountered difficulty finding the balance between texture and image. This primarily was a concern when figuring out the balance between emboss and the images we were using on the cover. We also found that we had to be especially careful in choosing specific paper stocks throughout the book, as that effected the images we were using. Along the way, we learned that hand lettering is fun to do with physical tools but only after copy has been finalized. We ran into a few instances in which the work that we had done had to be redone as copy was changing.

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