Book by Briqueteurs for We Activate Asia Pte Ltd.

---

CLIENT

We Acti­vate Asia Pte Ltd. is a full ser­vice provider spe­cial­iz­ing in retail that uses ana­lyt­ics and insights to cre­ate unique propo­si­tions over a num­ber of touch points. Aimed at the world’s lead­ing FMCG brands they can design, devel­op, and man­u­fac­ture point of sale and fix­tures at every stage of the process to ensure max­i­mum ROI.

---

BRIEF

Hav­ing recent­ly under­gone a re-brand and restruc­ture, We Acti­vate Asia Pte Ltd. required a brand book that rep­re­sent­ed their new posi­tion­ing as a spe­cial­ist retail provider, offer­ing a range of ser­vices from shop­per research to store design and con­struc­tion, with the pri­ma­ry goal of sig­nif­i­cant­ly increas­ing traf­fic to their redesigned website.

---

APPROACH

Our solu­tion was a lay­ered struc­ture that would show the many facets of Acti­vate’s offer at one glance. The first sec­tion of the book intro­duces read­ers to the var­i­ous ser­vices on offer in a col­or­ful lan­guage of cir­cles, com­mu­ni­cat­ing the com­pa­ny’s sci­en­tif­ic approach to retail. A show­case of recent work fol­lows this, full bleed images pro­vide an intro­duc­tion to the project, a tab reveals a brief descrip­tion of the deliv­er­ables and ser­vices pro­vid­ed. Read­ers can scan this page with their device via a QR code, dri­ving traf­fic to the web­site where they can explore Acti­vate’s offer in fur­ther depth.