Stationery for Brulee by Deuce Creative

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CLIENT

Brulee is a lingerie and loungewear line handcrafted in the famous New York, NY, garment district from the finest silks and hand cast hardware.

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BRIEF

The client asked us to design her identity and stationery package.

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APPROACH

We started by developing a brand that had a sassy yet sophisticated attitude to appeal to a more fashion-forward clientele. The line’s modern, no-frills design aesthetic comes through in every marketing piece we created, mimicking the simple and luxurious details of the pieces themselves.

PRODUCTION LESSONSOverall the production of this project went pretty smooth. One small challenge we ran into was the close registration between the foil stamped text and the printed text on both the letterhead and envelope. The printer warned us of the potential issue but the only solution was to change the design, which at this point we weren’t willing to do. So, we took a gamble and trusted the printer would get it right. We were really happy with the final product.