CLIENT
MARK, for discriminating skaters and collectors, makes limited-edition skateboard decks, hand silk-screened in the USA, on the finest laminated North American maple. MARK decks are not designed for a target audience, except for the ones in our collective heads. Which means they are steeped in art, culture, literature, and film.
BRIEF
Excite skateboarders with a deck that paid homage to the roots of the sport.
APPROACH
The 001^NAKED deck was designed to be the flagship model for the new company, and reflect old-school skateboard decks as well as a tip o’ the hat to surfing. It became “naked" by only using the company logo for graphics, as well as highlighting the serial number: 001.