Poster Series for Self-promotion by BB–KK

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CLIENT

Brandt and Katherine are professional designers, type enthusiasts, and ardent believers in the power of storytelling who live and work in Chicago, IL. By day they are colleagues roaming the halls of VSA Partners and by night they are creating works of populist propaganda and reflecting the imagery of our cultural subconscious.

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BRIEF

Create a captivating entry for Typeforce 3, a showcase of Chicago’s top typographic talent.

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APPROACH

Our idea: compose a series of posters that feature the complete text of classic children’s novels including the original etchings from each book’s first publication, all soundly displayed on a single plane.

PRODUCTION LESSONSIt took quite a lot of thinking to figure out how to get a baseline grid to align on a diagonal. We also learned that not all fluorescent inks are created equal. Some needed much closer scrutiny than expected.