CLIENT
Smith Optics is an outdoor/gravity sports brand that manufacturers snow goggles, MX goggles, sunglasses, and prescription eyewear for the sport-lifestyle market.
BRIEF
Create a premium sunglass catalog that communicates our brand personality and sets us apart from our competitors. Use beautiful and inspirational product, athlete, and environment imagery to tell our key brand and product stories and elevate the presentation of our product in order to show our commitment to the sunglass category.
APPROACH
The goal was to highlight the Smith product being used “outside walls." We wanted to create a design language that combined/melded action with the personalities of professional gravity-sport athletes. The book needed to be captivating but still authentic to the very discerning tastes of the surf world.
