CLIENT
16bungee Gallery Hyundai is a gallery space for young emerging artists, and Jin Ju Lee is one of the artists that occasionally holds exhibitions there. Most 16bungee visitors are young in age and interested in the arts or future artists.
BRIEF
The painter Jin Ju Lee asked me to design the brochure to highlight her very feminine and detailed painting series Evanescing, In-evanescing. She wanted a larger format on good quality paper to show details of her paintings well and to avoid ordinary binding methods such as saddle-stitching.
APPROACH
Because the paintings are about her memories, the pages of the book are weakly tied with a red string—this way, the book can fall apart in the same way her memories fall apart into different pieces. Red string is an object that commonly appears in her body of work—most importantly in her main piece, which we used on the cover—so it works like part of her painting.
