Ziba is a design and innovation consultancy that combines research-driven insights and trends with graphic, industrial, interaction, and environmental design. Their clients range from startups to Fortune 100 companies, augmented by side projects, like The Fremont and its accompanying book, to mix things up.
We set out to document The Fremont, a utility bicycle designed by a team at Ziba in conjunction with Portland framebuilders Signal Cycles. We wanted to capture the bike’s story, the thought and passion that went into it, and explain our creative approach in the process.
It began as a personal project where Amin Zahiry would tell The Fremont’s story by combining the team’s existing digital design diary with photos and drawings of the process and construction. Presented as a one-off to accompany The Fremont’s unveiling, the book grabbed the whole studio’s imagination, and began to grow. Over 1,300 copies of the expanded book were sent out as the studio’s holiday gift, accompanied by a personalized bookmark and custom website.