SL Green Realty Corp., New York City’s largest office landlord, is the only fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing, and maximizing value of Manhattan commercial properties.
SL Green’s annual report needed to communicate the long-term attributes that comprise the company’s success story in Manhattan commercial real estate. The company wanted to showcase its assets and growth strategy. The report had to convey SL Green’s innovation in creating value, with fundamental market understanding.
Five chapters outline the ways SL Green sets the bar in its industry, reading as a list of essential “ingredients" to success. The visual, tangible properties are showcased as the entry point to the conversation about the intangible strategies which create value for the company and its shareholders. The report then offers a glimpse inside the company and its key partnerships. The takeaway is the collection of unparalleled attributes which together result in SL Green creating value in Manhattan real estate.