Annual Report for SL Green Realty Corp. by Addison

---

CLIENT

SL Green Realty Corp., New York City’s largest office landlord, is the only fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing, and maximizing value of Manhattan commercial properties.

---

BRIEF

SL Green’s annual report needed to communicate the long-term attributes that comprise the company’s success story in Manhattan commercial real estate. The company wanted to showcase its assets and growth strategy. The report had to convey SL Green’s innovation in creating value, with fundamental market understanding.

---

APPROACH

Five chapters outline the ways SL Green sets the bar in its industry, reading as a list of essential “ingredients" to success. The visual, tangible properties are showcased as the entry point to the conversation about the intangible strategies which create value for the company and its shareholders. The report then offers a glimpse inside the company and its key partnerships. The takeaway is the collection of unparalleled attributes which together result in SL Green creating value in Manhattan real estate.

PRODUCTION LESSONSCombining multiple varnishes and paper stocks throughout the piece was not easy—especially when splitting spreads. We loved finishing with the Soft Touch aqueous varnish and anticipated having that alone on the covers but hitting the type with a gloss varnish afterward added that something extra—the second pass through the press was definitely worth it!