Wedding Invitation for Jennifer & John by Atelier Isabey

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CLIENT

Jen­nifer and John reside in New York, NY, far away from their wed­ding held at Jen­nifer­’s fam­i­ly farm in Mag­a­lies­berg, South Africa.

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APPROACH

The objec­tive of this wed­ding invi­ta­tion was to fuse mean­ing­ful details and sto­ries about the cou­ple and their New York-meets-South Africa sto­ries. Since the wed­ding would take place on the bride’s fam­i­ly farm in South Africa, we cel­e­brat­ed the idea of the des­ti­na­tion wed­ding in the form of a trav­el jour­nal. They were very con­scious about not let­ting the invi­ta­tions look too the­mat­ic, espe­cial­ly with the African inspi­ra­tion, so we con­scious­ly kept the col­or palette very clas­sic, with shades of white and ivory, incor­po­rat­ing per­son­al details in the mate­ri­als, tone on tone print­ing and graph­ic dis­cov­ery elements.

One of the biggest challenges we faced with creating this invitation was sourcing many different papers with different tactile qualities and having them all coordinate in the same (or similar shade of white) to give it a uniform, seamless look. Luckily we were able to get many swatches and sample sheets from all of our different paper vendors. We made sure to build a mockup to scale to make sure all elements, colors, and papers fit together perfectly.