Poster for Self-Promotion by Mark Pernice/Matic

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CLIENT

Mark Pernice/Matic is a design and illus­tra­tion stu­dio based in Brook­lyn, NY.

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APPROACH

“Apple’s Pho­to Booth appli­ca­tion is entry-lev­el, face-stretch­ing inspi­ra­tion for mil­lions of Mac own­ers. In the hands of a design­er it’s… frankly, freak­ing every­body out. What began as an exer­cise to teach the in-laws how to use their iMac end­ed in a project that Fast Com­pa­ny called “delight­ful­ly hor­ri­ble” and Giz­mo­do called “almost divine grotesque­ness.” The idea was to take the 2D image that Pho­to Booth manip­u­lat­ed and cre­ate a tan­gi­ble face in a real envi­ron­ment; then, in turn, bring it back into a 2D print­ed image.”

How do we make the post office not chomp it up without having to shrink wrap it? Pretty unexcitingly: various experimentations with wafer seals, placement and test mailings. Also, if I use Apple Photo Booth on the poster itself will it create some sort of paradoxical shift where I cease to exist?