Poster for Pasadena Museum of California Art by Volume Inc.

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CLIENT

The “Get­ting Upper” exhi­bi­tion at the Pasade­na Muse­um of Cal­i­for­nia Art is a poster project and muse­um exhi­bi­tion that exam­ines how typog­ra­phy, lan­guage and com­mu­ni­ca­tion con­tin­ue to affect and be infect­ed by the­o­ries around decon­struc­tion and the visu­al expe­ri­ence of graf­fi­ti and street art.

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APPROACH

“Our inten­tion with this piece was to exploit the ten­sion between the hand-con­struct­ed qual­i­ty of graf­fi­ti typog­ra­phy and the more machined nature of the type­faces design­ers use every day. Each of the ten let­ter “V“s that make up the final art are “blind con­tour” hand draw­ings that use exist­ing fonts as “mod­els.” We then brought these draw­ings back into the dig­i­tal sphere, over­lay­ing them to cre­ate inter­est­ing fig­ure ground rela­tion­ships that play with per­cep­tion and visu­al space, much in the spir­it of graf­fi­ti lettering.”