Poster for Canadian Writers Group by Flash Reproductions

---

CLIENT

Cana­di­an Writ­ers Group is a lit­er­ary agency that rep­re­sents Canada’s most tal­ent­ed, in-demand free­lance writers.

---

APPROACH

Infor­ma­tion­al, aware­ness call for action.

We were challenged by this lightweight material since it had to pass through our offset press before we could apply a gloss spot UV silkscreen coating. Our solution for minimizing the effects of introducing large amounts of water to a press sheet—affecting sheet stability—was to work with a smaller 1‑up form, thereby minimizing distortion.