Notebook for Self-Promotion by Matter Strategic Design

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CLIENT

Mat­ter is a strate­gic design firm help­ing indi­vid­u­als, orga­ni­za­tions, and caus­es mat­ter to those who mat­ter most to them.

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APPROACH

“For our hol­i­day client gift we stayed clear of the typ­i­cal cor­po­rate gifts and cre­at­ed what we call our “styl­ish revolt against Christ­mas cel­lo­phane.” A lit­tle white note­book that our clients could use for the entire year. We want­ed to cre­ate some­thing that was both beau­ti­ful and func­tion­al; some­thing that would be true to who we are and open to who our clients want to be. Like our web­site, the sketch­book focus­es on one basic yet crit­i­cal ques­tion: what mat­ters to you? In this case that means eleven poignant and often cheeky vis­i­tor-gen­er­at­ed quotes com­piled from www.matter.to at the cen­tre of the notebook.”

In order to keep the cost down, the cover and text sheets were die-cut individually, then hand-jogged and perfect bound. This is a good solution from a cost perspective but makes for a difficult job to keep everything aligned during binding.