Business Card for Self-Promotion by Whitney Sherman Illustration

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CLIENT

Whit­ney Sher­man is an illus­tra­tor liv­ing in Bal­ti­more, MD whose award-win­ning work has been pub­lished nation­al­ly and inter­na­tion­al­ly. Her inter­ests now extend to lim­it­ed edi­tion illus­trat­ed linens and hand-paint­ed ceram­ics where she is doing work har­vest­ed from sketch­books and reject­ed drawings.

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APPROACH

“The art­work on Whit­ney Sher­man’s busi­ness card show­cas­es her style, while depict­ing an illus­tra­tion con­cept that plays on the abun­dance of good ideas she has, while also show­ing her per­son­al inter­est in nature and hand let­ter­ing. The back of the card pokes fun at her years of expe­ri­ence, read­ing “Mak­ing great things since I start­ed, let me make some­thing great for you.” The card size is sim­i­lar to an iPhone, to make it easy to car­ry when out, but to be a coun­ter­point to the choice of let­ter­press printing.”

I planned well ahead of time, not only for the presentation the paper choice would give, but for holding the 2‑sided imprint. The shape and size were chosen to resemble the iPhone, pointing to new and old technology. After printing them, I wished I’d rounded the corners to be more iPhone-like, but now the phone shape has changed and is closer to how the card already looks! The 2‑color job was economical, while giving enough of a visual bump to make it interesting. The size and 2‑ply weight also made it easy to keep.