Booklet Series for The Industrial Designers Society of America (IDSA) by Ziba Design

---

CLIENT

The Indus­tri­al Design­ers Soci­ety of Amer­i­ca (IDSA) is the world’s old­est, largest, mem­ber-dri­ven soci­ety for prod­uct design, indus­tri­al design, and relat­ed design fields. IDSA hosts the Inter­na­tion­al Design Con­fer­ence and five region­al con­fer­ences each year in addi­tion to the annu­al IDEA design competition.

---

APPROACH

This set of book­lets was cre­at­ed for the Indus­tri­al Design Soci­ety of Amer­i­ca annu­al con­fer­ence, includ­ing a speak­er guide, Port­land city guide, and sketch­book. There are numer­ous hand-drawn ele­ments in the Port­land city guide, rein­forc­ing the con­fer­ence theme: DIY Design. The con­tent was also curat­ed from a design­er’s point of view, and the book­lets were pro­duced a few miles from the con­fer­ence site. A sim­ple belly­band pre­sent­ed them neat­ly at the conference.

We loved the Scout Book but, as designers, we wanted to customize everything about it. But that’s not the point of the Scout Book. It’s cost-effective and very sustainable because very few customizable options are available. The size is set. The cover is always made of chipboard, with eight colors to choose from. There are three options for page stock, and three options for the amount of pages in each booklet. Period. These constraints inspired us to concentrate on the design and content of the individual pages, and it paid-off tenfold for the reader’s experience.