Yolanda “Yo” Santosa
Founder and Creative Director
Ferroconcrete
los angeles, ca
Yo realized in high school that she hated dissecting frogs and loved art. She launched her creative career fresh out of Art Center College of Design, earning three consecutive Emmy nominations and numerous accolades for her innovative title sequences for films like 300. In 2006, Yo founded Ferroconcrete, bringing her storytelling expertise to the world of strategic branding. Ferroconcrete’s first client, Pinkberry, blossomed from one store in West Hollywood to a global brand with over 170 stores worldwide. Fast Company named Ferroconcrete’s complete rebrand of TBS one of their favorite branding projects of 2011. As an entrepreneur, she created früute, a brand of delicious tarts and stylish gifts which Wallpaper Magazine called “One of the Top 20 reasons to be in the USA.” Yo’s been an instructor at Art Center, a judge for Communication Arts, and a speaker at multiple events including The Dieline Design Conference, Art Center 3x3, and AIGA. She’s received multiple design awards from Print Magazine, Communication Arts, won the ADC Young Guns award, and did it all without ever dissecting a frog.
JUMP TO OTHER SPEAKERS’ BIOS
Howard Belk / Aaron Draplin / Simon Manchipp / Miles Newlyn / Mike Rigby / Massimo Vignelli / Yah-Leng Yu
presenting sponsors
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EVENT SPONSORS
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AFTER-PARTY SPONSORS
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MEDIA SPONSORS
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