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Coit’s Root Beer Stand by Taylor Goad

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ASSIGNMENT
The assignment was to redesign a logo for an existing company. There were no other restrictions on the assignment and the students were allowed to choose the company.
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SCHOOL
Oklahoma Christian University
Oklahoma City, OK
COURSE
Graphic Design 1
INSTRUCTOR
Tim Watson
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Entry Information

DATE: Oct.13.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Edgar Allan Poe by Kate Marolf

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ASSIGNMENT
There was not a specific assignment, but I decided to rebrand Edgar Allan Poe's Poems for a younger audience. This included creating packaging and an advertising component. I chose Penguin Group as the publisher because of their marketing towards a younger audience and a history of rebranding classics.
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SCHOOL
Syracuse University
Syracuse, NY
COURSE
Communications Design Problems
INSTRUCTOR
William Padgett
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Entry Information

DATE: Oct.11.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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TSA by Joe Golike

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ASSIGNMENT
We were asked to create a new identity for a dead, dying, or defunct brand. The final product was a bound brand standards guide.
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SCHOOL
Academy of Art
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Oct.06.2010|POSTED BY: Bryony|CATEGORY: Transportation| COMMENTS:

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Inzersdorfer by Michael Nagy

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ASSIGNMENT
The assignment was to redesign the logo and packaging of Austrian canned food producer "Inzersdorfer" which is an iconic brand in Austria with its first factory built during the reign of the Austro-Hungarian Empire in 1870. Our deadline was 4 weeks after we had started the project.
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SCHOOL
dieGraphische
Vienna, Austria
COURSE
Graphic Design & Communication Design
INSTRUCTOR
Martin Dunkl and Werner Gregori
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Entry Information

DATE: Oct.04.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Hoopes Vision by Skyler Bradsby

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ASSIGNMENT
This was in our Visual Communications program where we could choose to work on a variety of projects or one big project. I recently attended a student portfolio review hosted by AIGA SLC Chapter they mentioned I lacked showing an identity system so I took that critique and decide to develop a rebrand of an existing company.
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SCHOOL
ITT-Technical Institute
Murray, Utah
COURSE
Design Project
INSTRUCTOR
Kevin Davenport and Ray Rackiewicz
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Entry Information

DATE: Sep.29.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Netgear by Ognjen Topic

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ASSIGNMENT
This was my thesis project. I was free to do showcase any project but I chose to rebrand an existing company since this is the field I love and will pursue.
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SCHOOL
William Paterson University
Wayne, New Jersey
COURSE
INSTRUCTOR
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Entry Information

DATE: Sep.27.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Polish Post by Zofia Szostkiewicz

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ASSIGNMENT
I have redesigned the visual identety of the Polish Post. I wanted to create a simple, modern and strong brand. I redesigned the logo, created an new color-scheme for the identety, I desined stationary, pictograms, uniforms, and website layout.
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SCHOOL
Academy of Fine Arts
Kraków, Poland
COURSE
Visual Communication
INSTRUCTOR
Dr. Barbara Widåk
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Entry Information

DATE: Sep.23.2010|POSTED BY: Bryony|CATEGORY: Service| COMMENTS:

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Alberto VO5 by Simi Mahtani

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ASSIGNMENT
I decided to create a re-packaging of the Alberto VO5 hair care line for my design class. After discussing the idea with my professor, my challenge was to keep the same Alberto VO5 mark, while redesigning the graphics and packaging, to give the line more of an attitude. I was also tasked with designing an entire line for the updated packaging and products for the traditionally shampoo and conditioner only line.
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SCHOOL
Syracuse University
Syracuse, New York
COURSE
Communications Design
INSTRUCTOR
Robert Cooney
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Entry Information

DATE: Sep.20.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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TypeCon by Tommy Hines

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ASSIGNMENT
Create a wordmark for the 2011 "TypeCon" conference
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SCHOOL
Winthrop University
Rock Hill, SC
COURSE
Typography II
INSTRUCTOR
Jason Tselentis
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Entry Information

DATE: Sep.09.2010|POSTED BY: Bryony|CATEGORY: Conference| COMMENTS:

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Castle Palooza by Jamie O’Leary

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ASSIGNMENT
This was our final year project so each student was given the task of finding an organisation to complete a project for. I choose a visual identity redesign for Castle Palooza Music & Arts festival which takes place in Tullamore, Co. Offaly in Ireland. The reason I chose this festival is because it is largely unknown within Ireland and has a poor existing identity unsuited to its target audience.
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SCHOOL
Dublin Institute of Technology
Dublin, Ireland
COURSE
MA Design Practice
INSTRUCTOR
John Greene
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Entry Information

DATE: Sep.07.2010|POSTED BY: Bryony|CATEGORY: Entertainment| COMMENTS:

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