It is significantly difficult to get excited about dryer sheets — those scented thingies you put in the dryer to make your clothes smell better and cling less to your underwear — but this redesign is relatively exciting. Bounce, a product from the infinite P&G empire, recently launched a complete redesign of their full line of dryer sheets, which come in a variety of scents and styles. A large variety.
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I was first tipped to this rebranding back in March of this year — thanks Clifton Alexander— but I didn’t make much of it. Having never stayed in an Econo Lodge hotel and, from looking at a few photos, being convinced that I would not want to do so in the future for fear of being maimed by a freak with a mask coming out of the hallway as I put a dollar bill in a vending machine, I decided to not follow up on it. But as promised in the press release, “this summer, travelers can anticipate to begin to see the updated logo on exterior signage on new Econo Lodge hotels,” more people have sent in e-mails about it, so I’m finally putting it up. Another reason of why I may not have been eager to post it is because there is probably not much to say: Mediocre-but-satisfactory hotel chain has a mediocre-but-quirky wordmark replaced for a mediocre-period shiny swoosh that shimmers — oh, and it has a clever TV ad involving a princess, a frog and a logo. I have to admit though, the swooshy “e” could have gone somewhere in the right hands, but definitely can not say the same for the condensed typeface that looks like the bastard child of Rotis Sans and Optima.
Imagine a utopian destination—a geographic equilibrium servicing the dualing needs of business & pleasure—conveniently near a regional airport. In this mythical location, one might fantasize about relaxing with a proverbial partner and two children at a waterpark, mall, zoo, or even an art museum. Maybe some golfing with executives followed by candid conversation…and closing a deal or two in a comfortable hotel lobby. There would be strong exotic drinks served by colorful and sexy locals in a continental atmosphere drenched in free wi-fi. This natural state of promise, abundance, and uniquely American opportunity does exist. It’s not in the Bahamas, not in Second Life, and not in Dubai. It’s in Raleigh.
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(Total Number of Pages in August 2008: 2)
