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A B-Side BY Armin


Symantec

Symantec Logo, Before and After

In August 2010, Symantec announced it would acquire Verisign, known to the consumer as that little check mark at the bottom of a credit card online form that gives you relative peace of mind that some douchebag is not going to steal your info and go to the Bahamas. Symantec dropped its marble icon and adopted the pixelated checkmark.

Press release.

Thanks to Graham Lee for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Verisign

Verisign Logo, Before and After

If you are currently surfing the internet it might be in part thanks to Verisign, a “provider of Internet infrastructure services for the networked world.” A good-sounding fact: “Verisign manages two of the world’s 13 Internet root servers, a.root-servers.net and j.root-servers.net, considered national IT assets by the U.S. Federal government.” Symantec recently purchased Verisign and adopted the former’s logo as their own.

Thanks to Steven Lacoursiere for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Apache Corporation

Apache Logo, Before and After

Established in 1954 Apache Corporation is a an energy company — listed in the Fortune 500 — that “explores for, develops and produces natural gas, crude oil and natural gas liquids.” New logo designed by Houston, TX-based Origin.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Whirlpool Corporation

Whirlpool Corporation Logo, Before and After

Whirlpool Corporation is the parent company of home appliance consumer brands Whirlpool, Maytag, KitchenAid, Jenn-Air, and others. Now in sans serif.

Thanks to Brandon Kish for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


It’s Always Sunny in Philadelphia

It's Always Sunny in Philadelphia Logo, Before and After

If you watch this show you will appreciate this mention. If you don’t watch it, you are probably going WTF? That’s okay. It’s Sunny in Philadelphia is a sitcom on FX, now in its sixth twisted season.

Thanks to Robert for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Fremantle Football Club

Fremantle Dockers Logo, Before and After

The Fremantle Football Club, aka The Dockers, is an Australian rules football team that plays in the Australian Football League since 1994. Promo video for new look.

Press release.

Thanks to Simeon Griggs for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Eniro

Eniro Logo, Before and After

Eniro is “the Nordic region’s largest search company. Both consumers and companies can use Eniro’s services to easily locate where to buy services and products — regardless of whether the channel is internet, catalog or mobile.”

Thanks to Anders Landström for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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Opinion BY Armin


McKinney

McKinney Logo, Before and After

Logo and identity system by Studio MPLS for powerhouse ad agency McKinney. More applications at the link above.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Advertising The B-Side | COMMENTS:

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A B-Side BY Armin


City of Rome

Roma Logo, Before and After

The result of a competition, a new logo — or at least that’s what I think it is — for the city of Rome, designed by Turin company Mediapeople. Some other submissions here.

Thanks to Andrea Desiato for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

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A B-Side BY Armin


Super Rugby

Super Rugby Logo, Before and After

Super Rugby, previously known as Super 14 (or Super 12 before that) for the amount of participating teams, is a rugby league comprised of teams from Australia, New Zealand and South Africa. This year they’ve added one more team for a total of 15, hence the name change, and have changed the format of the season.

Thanks to Andre Redelinghuys for the tip.

Entry Information

DATE: Jan.06.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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