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Audience Network

Audience Network Logo, Before and After

Launched in 1999 as the 101 Network and renamed Audience Network this past June, this DirecTV channel has original programming like Damages as well as the beloved, NBC-dumped, now done Friday Night Lights. The new logo and on-air look were designed by Trollbäck + Company. Montage of animation work here. Press release here [PDF].

Entry Information

DATE: Oct.10.2011|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Brown Shoe Company

Brown Shoe Company Logo, Before and After

Established in 1875, Brown Shoe Company operates more than 1,300 Famous Footwear and Naturalizer retail stores and designs, sources and markets many well-known wholesale shoe brands, such as Via Spiga, Vera Wang Lavender, Sam Edelman, Franco Sarto, Naturalizer, LifeStride, Avia, and Dr. Scholl’s. Here is an interview with their creative director and a look at some pages from their guidelines.

Thanks to Brad Gutting for the tip.

Entry Information

DATE: Oct.07.2011|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Brixmor

Brixmor Logo, Before and After

Brixmor is the new name for the now independent U.S. division of Centro Properties Group, an Australian company established in 1985. Purchased by Blackstone Group LP, Brixmor “manages a national portfolio of 585 properties aggregating approximately 92.0 million square feet of gross leasable area”, mostly for retail shopping centers. The new logo was designed by Denver, CO-based Monigle Associates. Bigger view of the logo below (or after the jump).

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Entry Information

DATE: Oct.06.2011|POSTED BY: Armin|CATEGORY: Real Estate The B-Side | COMMENTS:

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A B-Side BY Armin


Marina Port Vell

Marina Port Vell Logo, Before and After

Built in the early 1990s, Marina Port Vell is a waterfront harbor in Barcelona that is currently undergoing a major transformation. The new identity has been designed by London-based Aesop Agency. “The logo itself is an aperture shaped ‘M’ with a playful nod evocative of boats entering the marina,” from this story. More identity applications here.

Thanks to Marc Nijborg for the tip.

Entry Information

DATE: Oct.05.2011|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

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A B-Side BY Armin


Silk

Silk Logo, New

Silk is the new exclusive browser for Amazon’s recently launch Kindle Fire. More about Silk here.

Thanks to Rodrigo Saiani for the tip.

Entry Information

DATE: Oct.04.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Rostelecom

Rostelecom Logo, Before and After

Rostelecom is Russia’s leading long-distance telephone service provider. Its new identity was designed by Moscow-based Re-Branding. A video showing all kinds of applications below (or after the jump).

Entry Information

DATE: Oct.03.2011|POSTED BY: Armin|CATEGORY: Telecom The B-Side | COMMENTS:

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A B-Side BY Armin


A+E Networks

A+E Networks, Before and After

Established in 1984 as A&E Television Networks or AETN, A+E Networks is the umbrella company for multiple cable channels, including A&E, Lifetime, History Channel and Bio. Cheesy logo animation on their home page.

Thanks to Alex Poleshuk for the tip.

Entry Information

DATE: Sep.27.2011|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Instagram

Instagram Icon, Before and After

Released in 2010, Instagram is a free app that lets you share photos with groovy filters that make your iPhone photos look better than they actually might be. With the release of Instagram 2.0 the app features a revised icon.

Hat tip to Chris Hendrixson at HyperQuake for noting it.

Entry Information

DATE: Sep.26.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Monza

Monza Logo, New

Monza is a luxury car detailing and protection center in Dubai, taking in only expensive cars none of us can afford. The name comes from the race circuit and city in Italy. See the full project by Prague-based Higher to see how the race track element plays into the logo and for an extended range of applications.

Entry Information

DATE: Sep.23.2011|POSTED BY: Armin|CATEGORY: Automobile The B-Side | COMMENTS:

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A B-Side BY Armin


Lighthouse

Lighthouse Logo, Before and After

Established in 1986, Lighthouse is a “digital culture agency” based in Brighton, UK. They support, commission and exhibit work by artists and filmmakers. Logo designed by Dandelion & Burdock. “Our new logo includes a subtle suggestion of moving lights.” Press release here.

Entry Information

DATE: Sep.20.2011|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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