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Toledo Zoo

Toledo Zoo

Established over 100 years ago, the Toledo Zoo has over 9,000 animals representing over 800 species. A new logo was introduced recently.

Thanks to Matt Rower for the tip.

Entry Information

DATE: Feb.09.2012|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-side BY Armin


Ecova

Widget Maker Logo, Before and After

The result of the recent merger between Advantage IQ and Ecos, Ecova is a “total energy and sustainability management company”. The new identity was designed by Sandstrom Partners.

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A B-Side BY Armin


SOCAN

SOCAN Logo, Before and After

Established in 1990, SOCAN (Society of Composers, Authors and Music Publishers of Canada) represents and works with more than 100,000 Canadian composers, songwriters, lyricists and music publishers “to protect, preserve and promote the performing rights of music creators.” At the end of January SOCAN introduced a new logo. Story here.

Entry Information

DATE: Feb.07.2012|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-side BY Armin


BMO Harris Bank

BMO Harris Bank, Before and After

Headquartered in Chicago, Illinois, BMO Harris Bank, is a result of a series of bank mergers after Bank of Montreal Financial group (Harris) acquired Marshall && Ilsley Corporation (M&&I) in July 2011. At that time, M&I Marshall && Ilsley Bank, M&&I Bank National Association (N.A.), and The Harris Bank N.A. merged into Harris N.A. Harris N.A. then changed it’s name to BMO Harris Bank N.A. Conversion of bank branches to the new look began in December 2011 and will continue until late 2012.

Thanks to Stefan Bean for the tip.

Entry Information

DATE: Feb.06.2012|POSTED BY: Armin|CATEGORY: Finance The B-Side | COMMENTS:

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A B-Side BY Armin


SoHo Channel

SoHo

Launched in 2011, SoHo is a premium entertainment channel in New Zealand available on SKY Network Television. The channel was branded by Sydney-based (and now defunct) Tactic. See some applications of the identity below (or after the jump).

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Entry Information

DATE: Feb.03.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


UNFCCC

UNFCCC

“In 1992, countries joined an international treaty, the United Nations Framework Convention on Climate Change, to cooperatively consider what they could do to limit average global temperature increases and the resulting climate change, and to cope with whatever impacts were, by then, inevitable.” From the press release: “The new logo presents a new image that highlights the central theme of the Convention and the institutional linkage to the United Nations.”

Thanks to Keenan Chadwick for the tip.

Entry Information

DATE: Feb.02.2012|POSTED BY: Armin|CATEGORY: Government The B-Side | COMMENTS:

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A B-Side BY Armin


Transcontinental

Transcontinental

Transcontinental is a marketing activation company founded in 1976. According to their website, they are the “Largest printer in Canada. One of Canada’s leading providers of Web solutions and marketing communications. Canada’s leading consumer magazine publisher.” In addition to the new mark, the trademark changed to “TC. Transcontinental”. The new identity was done by Montréal’s brand strategy consulting firm Cohesion Strategies and creative shop Bleublancrouge. From the press release: “The new brand better reflects the company’s comprehensive and integrated marketing communications offering, including print, media, digital, interactive and mobile.” Some applications below (or after the jump).

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Entry Information

DATE: Feb.01.2012|POSTED BY: Armin|CATEGORY: Media The B-Side | COMMENTS:

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A B-Side BY Armin


Pensacola Blue Wahoos

Pensacola Blue Wahoos

Pensacola, Florida just got their own Minor League Baseball team — the Blue Wahoos. Unveiled in November 2011, the team identity was designed by Brandiose, and you can see the baseball cap version of the logo after the jump.

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DATE: Jan.31.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Buscapé

Buscapé

Founded in 1990 and known best for their price comparison website, Buscapé is a Brazlian e-commerce company with over 14 service sites. Their new identity was designed by Ana Couto Branding & Design. According to this story, Google Translated: “The concept of the foot (footprint) — which seeks new offers — replaced the arrow on the earlier mark. (…) The shape of the icon is a brand new price tag, a stamp and a foot. In addition to the symbol itself, we have a visual universe language, where the “feet” come to life and run quickly in search of the best bid.” The foot in action below (or after the jump).

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Entry Information

DATE: Jan.30.2012|POSTED BY: Armin|CATEGORY: Retailers The B-Side | COMMENTS:

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A B-Side BY Armin


IZIBUILD

Izi

IZI is a Portuguese home improvement store owned by PreBuild. In 2011 EuroRSCG rebranded IZI, now known as IZIBUILD. Prebuild’s Margarida Calvinho explains (as translated by Google) “the new graphic identity reinforces the strength, experience and credibility that characterized the group Prebuilt.”

Thanks to Rodolfo Foitinho for the tip.

Entry Information

DATE: Jan.27.2012|POSTED BY: Armin|CATEGORY: Retailers The B-Side | COMMENTS:

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