A B-Side BY Armin

Rent.com

Launched in 2000, Rent.com is the largest Internet listing site in the U.S. with more than 25,000 listed properties. After the purchase of Rent.com by Primedia from eBay, a revised logo was introduced in April, designed by Casey Fluster.

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Children’s Healthcare of Atlanta

Established in 1998, Children’s Healthcare of Atlanta is one of the largest pediatric systems in the country with three hospitals and 17 neighborhood locations. They recently started using an evolution of their logo, designed by Atlanta, GA-based Matchstic. More on the development here.

Thanks to Rachel Beyerlein for the tip.

A B-Side BY Armin

Jupik

Jupik is a popular line of beverages for kids sold in Poland, featuring a cast of characters that go on missions. Wroclaw, Poland-based PND Futura did the redesign. More story here (you’ll need to translate). Image of the new packaging below (or after the jump).

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Pocket

Launched in 2007 as Read it Later, the newly named Pocket allows users (over 4.5 million of them) to save articles, videos or web pages to the app that can be viewed later on any device (phone, tablet or computer). Introduction to the new name and features here.

Thanks to Yotam Hadar for the tip.

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Valiant

Established in 1989, Valiant is a comic book character-based publishing and licensing company with a library that “includes over 1,500 characters, such as X-O Manowar, Bloodshot, Harbinger, Shadowman, and Ninjak.” The compass logo evolution was designed by Rian Hughes. Press release here.

Thanks to Warren for the tip.

A B-Side BY Armin

Kiwibank

Established in 2002, Kiwibank is a New Zealand-based bank with more than 800,000 customers competing against the bigger (and Australia-based) banks like ANZ, ASB, BNZ, National Bank, and Westpac. A new logo (on a very nice new website) was introduced recently. To celebrate becoming a 10-year-old, Kiwibank also released a new TV spot by Ogilvy Auckland, shown below (or after the jump).

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Creative England

Established in 2011, Creative England has “the core purpose of supporting the sustainable growth of independent creative businesses, and the talent that feeds them, in every part of England outside London” focusing on film, television, games, and digital and creative services. In November, Creative England “put out an open call for applications for a new brand identity in November last year, asking designers to present an image that captured Creative England’s work and values.” (Way to support the creative community asking for spec work!). After 150 submissions, they picked a logo designed by Sheffield-based Peter and Paul. Story here. The logo represents “fluidity” and is about showing them as “dynamic and moving.”

Thanks to Alice Ralph for the tip.

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Guggenheim UBS MAP Global Art Initiative

Launched this month, the Guggenheim UBS MAP Global Art Initiative is “an ambitious five-year collaboration to chart creative activity and contemporary art from around the world,” specifically South and Southeast Asia, Latin America, and the Middle East and North Africa. London-based johnsonbanks created the identity for the initiative, which had a tough challenge: “Our design task was then to create a design system that would accommodate both the world-famous museum brand and its equally famous sponsor, without being able to use any actual art, since the curation process is only just beginning.” See the full result here. A couple of images below (or after the jump).

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International School Moshi

Established in 1969, International School Moshi (ISM) is “a boarding and day school on two campuses in Moshi and Arusha in northern Tanzania” and a fully accredited international education for about 400 children from ages 3 to age 19. A new identity was designed by Birstwith, Harrogate UK-based Face. Some application images below (or after the jump) and more here.

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Yiddish Book Center

Established in 1980, the Yiddish Book Center in Amherst, MA is dedicated to the preservation of historical books in the Yiddish language and has recovered over one million volumes to date. A new logo, introduced in March, features a goat. Why? Learn here. The big word in Hebrew over the goat is “Yiddish”. The logo was designed by Redding, CT-based Alexander Isley Inc..

Thanks to Eve for the tip.