Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration

A B-Side BY Armin


RSM

RSM Logo, Before and After

Established in 1964, RSM International is one of the world’s largest independent accounting networks with 698 offices in over 85 countries around the world and more than 32,500 people, specializing in audit, tax and advisory. The new logo, introduced earlier this month, and designed by Euro RSCG is meant to “[Reflect] our growing connectivity and success as an integrated network.” Press release here. Man, and there I thought we stopped making globe logos with swooshes that conveyed connectivity and integration back in the 1990s.

Entry Information

DATE: May.21.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Port of Tacoma

Port of Tacoma Logo, Before and After

Established in 1918, the Port of Tacoma in Tacoma, WA is one of the largest container ports in North America and one of the top 50 in the world. A new logo designed by Seal Beach, CA-based brandstrata was introduced earlier this month. Story here. Explanation: “The arcs and connection points of our new logo symbolize our refocused mission to deliver prosperity by connecting customers, cargo and community with the world.”

Thanks to Roy Levitt for the tip.

Entry Information

DATE: May.18.2012|POSTED BY: Armin|CATEGORY: Logistics The B-Side | COMMENTS:

---

TAGS: , ,

---



A B-Side BY Armin


Puffs

Puffs Logo, Before and After

Introduced in 1960, Puffs is a line of facial tissue produced by Procter & Gamble. A new look was recently introduced. Image of the new boxes below (or after the jump).

Continue reading this entry



Entry Information

DATE: May.16.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Bravo (Canada)

Bravo Canada Logo, Before and After

Launched in 1995, Bravo in Canada is a cable channel owned by Bell Media, who licensed the name from NBCUniversal. Bravo shows a range of programs from other channels like TNT and USA, along with some minor original content. A new logo was introduced recently. If the type were any tighter the letters would need to get a room.

Thanks to Shawn for the tip.

Entry Information

DATE: May.15.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Logitech

Logitech Logo, Before and After

Established in 1981, Logitech is a “world leader in products that connect people to the digital experiences they care about.” I’ve used their mice for ten years. Without much fanfare they introduced a revised, black and white version of their logo.

Thanks to Roman P. for the tip.

Entry Information

DATE: May.14.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

---

TAGS: , ,

---



A B-Side BY Armin


iHeartRadio

iHeartRadio Logo, Before and After

Launched in 2008, iHeartRadio is a web and mobile application that allows you to aggregate from over 850 radio stations around the U.S.. A new logo was introduced recently.

Thanks Jaykay for the tip.

Entry Information

DATE: May.10.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

---

TAGS: , ,

---



A B-side BY Armin


Luxembourg Philharmonic Orchestra

Luxembourg Philharmonic Orchestra Logo, Before and After

Founded in 1933, the Luxembourg Philharmonic Orchestra is the national orchestra of Luxembourg. The new identity has been designed by Pentagram partner Justus Oehler. More images and explanation here and a bigger view of the logo below (or after the jump).

Continue reading this entry



Entry Information

DATE: May.09.2012|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


E! Entertainment

E! Entertainment Logo, Before and After

Launched in 1990, E! Entertainment Television is the cable channel “destination for all things entertainment and celebrity.” A revised logo and tagline were introduced last week. Story here.

Entry Information

DATE: May.08.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Extended Stay America

Extended Stay America Logo, Before and After

Established in 1995, Extended Stay America is a chain of hotels with 650 properties around the United States. They recently introduced a new identity. A little bit more about it here.

Thanks to George Renfro for the tip.

Entry Information

DATE: May.07.2012|POSTED BY: Armin|CATEGORY: Hospitality The B-Side | COMMENTS:

---

TAGS: , , ,

---



A B-Side BY Armin


Utah State Athletics

Utah State Athletics Logo, Before and After

The Utah State Aggies are the Division I athletics teams of Utah State University. Last week, they announced a complete redesign of their logos and uniforms, designed by Nike. Press release here, press gallery and videos here. One more image and one video below (or after the jump). Quick, someone call Wall Street, their bull is on the loose.

Continue reading this entry



Entry Information

DATE: May.03.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

---

TAGS: , , ,

---



Recent Comments --- Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---