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Southland Conference

Southland Conference Logo, Before and After

Established in 1963, the Southland Conference participates in all sports in NCAA’s Division I and includes ten teams from Texas, Oklahoma, Arkansas, and Louisian. A revision to its logo, designed by Norman, OK-based Old Hat Creative, was announced in June From the press release: “[The] mark now has a beveled, three-dimensional look, and a brighter gold trim is now two-toned and also beveled. The familiar Southland starburst on the full logo has also been modified to feature 10 points.” Bigger view of the logo below (or after the jump).

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Entry Information

DATE: Aug.06.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Air New Zealand

Air New Zealand Logo, Before and After

Established in 1940, Air New Zealand is one of the largest domestic and international passenger transport and cargo airlines in New Zealand, with over 100 airplanes in its fleet. In July, Air New Zealand announced a revised logo and a new, all-black livery designed by local firm Designworks in collaboration with type designer Kris Sowersby — who has chronicled his process on this project here. Press release quote and livery images below (or after the jump).

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DATE: Aug.02.2012|POSTED BY: Armin|CATEGORY: The B-Side Transportation | COMMENTS:

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A B-Side BY Armin


Polk

Polk Audio Logo, Before and After

Established in 1972, Polk (née Polk Audio) is a manufacturer of “high quality, great sounding speakers that are accessible to everyone.” In July, to celebrate their 40th year in business, Polk introduced a new logo designed by the San Francisco office of frog design. Press release here.

Thanks to Mark Curtis for the tip.

Entry Information

DATE: Aug.01.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


Bill and Hillary Clinton National Airport

Victoria Logo, Before and After

First built in 1931, Little Rock National Airport serves around 150 flights each day to and from Little Rock, Arkansas. This past March, the airport was renamed as Bill and Hillary Clinton National Airport, in honor of the former Arkansas governor and former United States president Bill Clinton and his wife, current United States Secretary of State Hillary Clinton. The new logo, introduced this week, was designed by local ad agency Eric Rob & Isaac. Story here. (Mr. Clinton sure likes his C-shaped swooshes, see: Clinton Foundation logo).

Thanks to James I. Bowie for the tip.

Entry Information

DATE: Jul.25.2012|POSTED BY: Armin|CATEGORY: The B-Side Transportation | COMMENTS:

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A B-Side BY Armin


Hostels.com

Hostels.com Logo, Before and After

Launched in 1999, Hostels.com is one of the leading online sources, with 38,126 listings, for finding hostels around the world. Earlier this month Hostels.com launched a Beta version of a new website that includes a new logo. Which isn’t great, but at least it doesn’t look like you are booking through Saw’s travel agent. No design credit given or press release issued about the look.

Thanks to Ranwa Hakim for the tip.

Entry Information

DATE: Jul.24.2012|POSTED BY: Armin|CATEGORY: Hospitality The B-Side | COMMENTS:

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A B-Side BY Armin


Del Sol

Del Sol Logo, Before and After

Established in 1994, Del Sol produces color-changing clothing and accessories and sells them in over 100 stores across the world. They recently introduced a new logo. No design credit given or press release issued. Their previous logo looked like it was from the 1980s, the new one from the 1990s, so hopefully in ten years they’ll have a new logo that looks like it belongs in the 2000s, which will be ten years too late. Bigger view of the logo below (or after the jump).

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Entry Information

DATE: Jul.23.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


Pinch Provisions

Pinch Provisions Logo, Before and After

Launched in 2004 as Ms. and Mrs. by a mother/daughter team, the newly named Pinch Provisions is a line of “premium emergency essentials,” personal care kits that, for example, feature in one single, small package hairspray, clear nail polish, nail polish remover, emery board, lip balm, earring backs, clear elastics, mending kit, safety pin, double-sided tape, stain remover, deodorant towelette, pain reliever, tampon, breath freshener, dental floss, and an adhesive bandage. The new name, identity, and package were done by New York, NY-based Beardwood. Image of the package and a slightly annoying video below (or after the jump).

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Entry Information

DATE: Jul.20.2012|POSTED BY: Armin|CATEGORY: Consumer products The B-Side | COMMENTS:

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A B-Side BY Armin


Clariant

Clariant Logo, Before and After

Established in 1995 as a spin off from the Swiss chemical company Sandoz, Clariant is a specialty chemical company providing products for use in consumer care products (shampoo, lotions, etc.), industrial applications, plastics and coatings, energy, and biotech. This week, Clariant introduced a new logo that is “characterized by clarity and concentration on what is essential.” A bit more here and a slightly annoying brand video, but with a good logo animation at the very end, below (or after the jump).

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Entry Information

DATE: Jul.19.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Buffalo Wild Wings

Buffalo Wild Wings Logo, Before and After

Established in 1981 in Columbus, OH, Buffalo Wild Wings is a casual dining restaurant and sports bar franchise with over 800 locations across the United States. A new logo has been introduced and plans for new restaurant designs have been set for 2013. Story here. Bigger view of the logo and rendering of a new restaurant entrance below (or after the jump). No design credit given or press release issued.

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DATE: Jul.18.2012|POSTED BY: Armin|CATEGORY: Restaurant The B-Side | COMMENTS:

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A B-Side BY Armin


OLN

OLN Logo, Before and After

Launched in 1997, OLN (originally Outdoor Life Network) is a Canadian television channel owned by Rogers Media “offering viewers a one-stop destination for adrenaline pumping action and adventure entertainment” with original reality, adventure, and travel series, and sporting events. A new logo was introduced recently. No design credit given and no press release issued.

Thanks to Shawn for the tip.

Entry Information

DATE: Jul.17.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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