A B-Side BY Armin

HOP!

About: (Est. 2013) “HOP stems from the alliance between 3 regional airline companies (Airlinair, Brit Air and Regional) within the Air France group. Thanks to its powerful network combined with the efficiency of its over 3,000-employee staff, the company is THE new transport solution for inter-regional flights, in France and Europe.”

Design by: Brandimage.

Ed.’s Notes: Between Joe on the main side and this, the French are stealing all our words. Nice, simple logo. Tail fin is kind of crazy and hard to read. Bigger view of the logo and livery sample below (or after the jump).

Relevant links: HOP press release. HOP press images (more liveries and ads). HOP media kit (PDF).

Select quote (from media kit): “The name “HOP!” evokes rapidity and the ease with which travellers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs. The simple typography and red colouring featured in the HOP! logo illustrates the Company’s flexibility in a creative and playful manner. Positioned alongside a slanted exclamation mark, symbolizing an aircraft’s take-off, HOP! illustrates an ambition for reactivity and mobility.”

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A B-Side BY Armin

Ipro

About: (Est. 1989) “Ipro is a global leader in the development of advanced software solutions used by legal professionals to streamline the discovery process. Ipro’s worldwide network of corporations, law firms, government agencies, and legal service providers rely on Ipro’s Enterprise platform to organize, review, process, and produce litigation data of vast sizes and complexity levels more efficiently and cost-effectively than ever before.”

Design by: N/A.

Ed.’s Notes: Posted mainly because we need a front-runner to Worst B-Side of the year. We could also award the “before” logo an honorary Worst Of.

Relevant links: Press release.

Select quote: “Ipro’s former logo, a blue diamond signifying the company’s longstanding history, will be replaced on all collateral moving forward with a fresher, more colorful image. The three distinct colors and shapes coming together into one spherical design represent not only the integration of Ipro’s three flagship products but the synergy that must exist between the three primary verticals of the electronic discovery: the law firm, the corporation, and the legal service provider.”

Thanks to James I. Bowie for the tip.

A B-Side BY Armin

Actavis

About: (Est. 1956) “Actavis [combination of Watson Pharmaceuticals, Inc. and the Actavis Group] is a global, integrated specialty pharmaceutical company focused on developing, manufacturing and distributing generic, brand and biosimilar products. The Company has global and U.S. headquarters in Parsippany, New Jersey, USA, and international headquarters in Zug, Switzerland. Actavis is the world’s third-largest generics prescription drug manufacturer.”

Design by: Lippincott.

Ed.’s Notes: Bigger view of the logo below (or after the jump).

Relevant links: Actavis CEO message. Lippincott press release.

Select quote: “Our new icon speaks to our Company’s fast-evolving business, as well as its dynamic culture. A close look reveals a “W” shape emerging from a shaded “A”, a subtle historical reference to the Watson heritage and acquisition of Actavis.

Our new color stands out in the universe of pharmaceutical industry competitors and reflects growth — a fundamental foundation for our Company and its future. The result is a new, powerful and accessible visualization that celebrates our Company’s emergence as a global pharmaceutical leader, and visually defines our focus on growth and success in the future.”

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A B-Side BY Armin

The Co-op

About: (Est. 1958) “The Co-op has been around since 1958, when a bunch of students founded the University Co-operative Bookshop (in a garden shed!). Today, [it is] Australia’s largest member-owned retailer, with 50+ stores and 1.6 million members.”

Design by: Uberbrand.

Ed.’s Notes: Yeah… that’s not gonna do it for me.

Relevant links: The Co-op blog post.

Select quote: “Shawn Carter changed his (to Jay-Z). So did Katheryn Hudson (to Katy Perry) and Lizzie Grant (Lana Del Rey). Now, we’ve changed our name, too. From The Co-op Bookshop, to… (drum roll)… The Co-op.”

Thanks to Ben Ennis Butler for the tip.

A B-Side BY Armin

Langenscheidt

About: (Est. 1856) “Langenscheidt is a privately held German publishing company, specialising in language resource literature. As well as producing monolingual dictionaries, Langenscheidt also produces bilingual dictionaries and travel phrase-books, as well as maps and atlases.” (Source: Wikipedia)

Design by: KW43 Branddesign.

Ed.’s Notes: Now that is how you build a logo with structure (below or after the jump). German engineering at its best!

Relevant links: Exclusive images at Corporate Identity Portal.

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A B-Side BY Armin

Solvay

About: (Est. 1863) “SOLVAY is an international chemical Group committed to sustainable development with a clear focus on innovation and operational excellence. It is realizing over 90% of its sales in markets where it is among the top 3 global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and the performance of its customers in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 31,000 people in 55 countries and generated EUR 12.7 billion in net sales in 2011 (pro forma).”

Design by: Vincenti Design.

Ed.’s Notes: Another epically-scored logo introduction video below (or after the jump). I hate to say it, but there is something I like about the new logo. Not much, just something.

Relevant links: Press release (PDF).

Select quote: “We wanted a corporate identity capable of conjuring up the notions of expertise, innovation and modernity. We chose this creation that perfectly expresses the ability of our Group to reinvent itself. The highly symbolic letter “S” and the use of the color blue, maintains a clear link with the Group’s history,” says Michel Defourny, Head of Solvay’s Corporate Communications.

“With this solution, we wanted to create the impression that viewers are plunging into an object, as if it existed in 3D. We used computer graphics to model the shape, to create something half-way between a liquid and a solid in order to refer to Solvay’s core business activities,” explains Laurent Vincenti, CEO of Vincenti Design.”

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A B-Side BY Armin

Entropic

About: (Est. 2001) “Entropic is a world leader in semiconductor solutions for the connected home. The Company transforms how traditional HDTV broadcast and IP-based streaming video content is seamlessly, reliably, and securely delivered, processed, and distributed into and throughout the home. Entropic’s next-generation Set-top Box (STB) System-on-a-Chip (SoC) and Connectivity solutions enable Pay-TV operators to offer consumers more captivating whole-home entertainment experiences by transforming the way digital entertainment is delivered, connected and consumed — in the home and on the go”

Design by: Promar Designs.

Ed.’s Notes: You know what they say: once a swoosh, always a swoosh. Detail view and epically-scored logo introduction video below (or after the jump).

Relevant links: Press release.

Select quote: “The corporate logo has been modernized to reflect the newly integrated Company, yet maintains the integrity of key elements within its original logo such as the curved symbol, which is illustrative of the entropy curve from which the Company’s name is derived. The new logo adds dimension and motion to the previous logo symbol, reflecting the Company’s ability to move video and other multimedia content into and throughout the home and on the go.”

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A B-Side BY Armin

ams

About: (Formerly austriamicrosystems and acquired TAOS Inc. in 2011) “ams develops and manufactures high performance analog semiconductors that solve its customers’ most challenging problems with innovative solutions. ams’ products are aimed at applications which require extreme precision, accuracy, dynamic range, sensitivity, and ultra-low power consumption. ams’ product range includes sensors, sensor interfaces, power management ICs and wireless ICs for customers in the consumer, industrial, medical, mobile communications and automotive markets. With headquarters in Austria, ams employs over 1,200 people globally and serves more than 6,500 customers worldwide.”

Design by: N/A.

Ed.’s Notes: Overly explanatory (and unconvincingly so) video of the new logo below (or after the jump).

Relevant links: Press release.

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A B-Side BY Armin

Gelderland Broadcasting

About: (Est. 1985, Radio; 1996, TV) “Omroep Gelderland (in English: Gelderland Broadcasting) is a regional public broadcaster for the Dutch province of Gelderland and they have their own radio station and TV channel broadcasting primarily for the province itself.” (Source: Wikipedia).

Design by: N/A.

Ed.’s Notes: Funny video of literally changing the new for old logos below (or after the jump).

Relevant links: New identity page.

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A B-Side BY Armin

Axiall

About: (Est. 2013) Axiall Corporation is “the new industry leader created by the pending merger of Georgia Gulf and the commodity chemicals business of PPG. With enhanced vertical integration and portfolio diversification, Axiall emerges as a Fortune 500-size company with tremendous growth opportunities. Axiall represents a new kind of chemistry company; one that responsibly harnesses applied chemistry to solve common problems, improve every-day life and drive human progress.”

Design by: RiechesBaird.

Ed.’s Notes: Haven’t seen a vertical logo in such a long time. Now I remember why. Logo detail and applications below (or after the jump).

Relevant links: RiechesBaird case study. Axiall “our identity” page.

Select quote: “The vertical orientation of the letters signals Axiall as a new and different kind of company. It symbolizes our enhanced vertical integration, a key component in our business strategy and a significant benefit of the merger.

The unique placement of the double ‘ll’ at the bottom of the logo symbolizes the two organizations being blended to form Axiall: Georgia Gulf and PPG’s chlor-alkali and derivatives business. These twin columns represent a solid base and merger of equals, giving the logo structural integrity and a feeling of unification.”

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