Opinion BY Armin

Visualizing the 4G Network

Established in 2010 as the parent company for Orange and T-Mobile, Everything Everywhere is the UK’s largest communications company, providing mobile and fixed-broadband communications services to more than 27 million customers. Yesterday Everything Everywhere — who is making a big push to move the UK into full 4G service — announced it would rebrand as EE, a “superfast customer brand offering 4G mobile services and fixed fibre broadband, and it will open revamped EE-branded stores.” The EE consumer brand will be part of the Everything Everywhere family, along with the Orange and T-Mobile brands. EE plans to introduce 4G across 16 UK cities by the end of 2012, with 98% population coverage planned by the end of 2014. The new identity has been designed by Wolff Olins with EE.

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A B-Side BY Armin

RCN

Established in 1996 in Boston, MA, RCN (short for its previous name, Residential Communications Network) offers internet, cable, and phone services in Boston, Chicago, D.C. Metro Area, Lehigh Valley, New York City, and Philadelphia. A new logo was introduced in June. No design credit given nor press release issued.

Opinion BY Armin

Tu, Me, and Everyone We Know

As part of Telefonica — one of the world’s largest providers of broadband and telecommunications services, with main operations in Spain — Telefonica Digital is a global business division of its parent company with the mission to “seize the opportunities within the digital world and deliver new growth for Telefonica.” Last week Telefonica Digital introduced TU — Spanish for “You” — a ” new umbrella brand for its direct to consumer services” and has launched its first product, TU Me, a free global communications mobile app, that puts all calls, texts, shared photos, etc. into one simple timeline and as long as you are on Wi-Fi or using your data plan you can use it wherever you are. The naming, identity, and visual system for TU and TU Me have been developed by London-based SomeOne.

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Opinion BY Armin

No Hugs and Kisses for XO from this Reviewer

Established in 1996, XO Communications is a “nationwide provider of advanced communications, managed network and IT infrastructure services for business, large enterprise and wholesale customers” providing internet service, networking, cloud computing, among other services. They have more than 3,200 employees and serve 85 metropolitan markets. Earlier this month, XO Communications introduced a new identity. No credit was given — leads welcome.

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A B-side BY Armin

Unitymedia

Established in 2005, Unitymedia is one of Germany’s largest telecommunications companies, offering cable, internet, and land and mobile phone service. This March, it adopted the artichoke-shaped logo of its parent company, UPC Group. Bigger and single-color view below (or after the jump). A bit more info here.

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A B-Side BY Armin

Turkcell

Established in 1994, Turkcell is Turkey’s largest mobile service provider with more than 34 million customers. A new logo that abstracts its yellow martian was recently introduced.

Thanks to Cuneyt Erkol for the tip.

Opinion BY Armin

Smart is as Smart Dots

Established in 1991, Smart Communications, a subsidiary of the Philippine Long Distance Telephone Co., is the largest mobile service provider in the Philippines — dubbed the Texting Capital of the World — with a reported 47.8 million subscribers. (AT&T, to put it in perspective, has around 95 million customers.) Smart introduced a new logo and new tagline, “In an ever-changing world, we lead you to a bold, new future.” earlier this November.

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Opinion BY Armin

Sign Here

Only one of three mobile telecommunication service providers in Argentina, Personal, whose parent company is giant Telecom Argentina, has 18 million customers. (Sorry, don’t have much else to say about it). Earlier this month, Personal introduced a new identity created by London-based This is Real Art and a new ad campaign by TBWA\Buenos Aires.

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Opinion BY Armin

Be C Spired

Established in 1988 as Cellular South, C Spire, as it has been renamed this September, is the largest privately held wireless provider in the United States and the 9th largest carrier in the U.S.. Perhaps not the most impressive bragging rights, but it’s a start. One impressive bragging right, though, is that C Spire got the right to sell the iPhone, ahead of bigger players like T-Mobile and U.S. Cellular. C Spire has over 1,200 employees and 75 retail stores across the South, mainly in Mississippi, Tennessee, Alabama, and Florida, where the majority of its one million customers reside. With the name change came a new identity, both created by Lippincott.

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A B-Side BY Armin

Virgin Media

Established in 2006, Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK. Virgin Media is getting its British on. The revised logo was designed by Start JudgeGill, who also designed the original logo. Press release here. Bigger view of the logo below (or after the jump).

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