BY Armin

Star Twins

I have never eaten at Hardee’s or Carl’s Jr, mostly because I rarely eat at fast food burger places but partly because if you asked me to name five Quick Service Restaurants (QSR for short) focusing on burgers I would have a hard time getting past McDonald’s, Burger King and Wendy’s. In fact, it wasn’t until today, while googling around, that I finally made the connection that the faux hot commercial with Paris Hilton soaping up a Bentley was for Carl’s Jr. And for Hardee’s. Apparently my brand neurons never made a full synapse between these two places and Paris. Or that Hardee’s was the crazies that were pushing the 1420-calorie burger earlier this century. Perhaps the reason is that I’m not their target audience: Young, hungry guys. I guess I am the three things: Relatively young, sometimes hungry and genderly a guy. But when put together, I prefer to disassociate from my brethren. And, hopefully, this too explains why I can’t bear the sight of these new logos and much less comprehend how “research showed that the new logos were seen as classier, more unique, more appealing and more attractive overall.”

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BY Armin

The Colonel’s (Brand) New Clothes

Yesterday, Kentucky Fried Chicken (KFC to friends), unveiled a new logo that, in a nutshell, stripped Colonel Sanders’ signature white double-breasted coat and adorned him with a red apron while maintaining the identifiable thick-rimmed glasses, goatee and string tie, all in a neatly contemporary and fresh style.

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