A B-Side BY Armin

Skyrush

Skyrush will be the newest ride opening in 2012 at Hersheypark in Hershey, PA. “After climbing 200 feet into the air, you’ll touch the sky before flying downhill at 75mph in the country’s first winged seat coaster train.” More gory details about the ride here. I shouldn’t like the logo but it’s capital-A-Awesome. Dude. Bigger view below (or after the jump).

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Opinion BY Armin

The Edmonton Valley Zoo is Watching You

First opened to the public in 1959, the Edmonton Valley Zoo is a small zoo with 350 animals — in contrast to, say, the 4,000 animals found at the San Diego Zoo. With a master plan in place since 2005 and committed funding from the city since 2009 the Edmonton Valley Zoo is gearing up for a lot of changes and expansions for 2012. This past May the zoo announced a new identity designed by Edmonton-based Calder Bateman.

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A B-Side BY Armin

NBC Sports

NBC Sports, a major “segment” of the programming at NBC, is now also its own channel as NBCUniversal has announced the transformation of the old Versus channel into the NBC Sports Network, which will share the look with the segment on NBC. More details here.

Thanks to Reilly Brennan for first tip.

Opinion BY Armin

MuchForgotten Logo

Launched in 1984 and commonly, but perhaps not too affectionally, referred to as the MTV of Canada, MuchMusic is a television channel devoted to music. Much like MTV, MuchMusic has also transitioned into less music and more reality TV, scripted programming, and movies. Coinciding with the acquisition by Bell of CTV, MuchMusic parent’s company, the channel introduced a new identity that did away with its 15-year-old logo that had gained significant recognition.

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Opinion BY Armin

GNT: Bouncier and Blurrier

Originally launched in 1991 as a news network, GNT: Globosat News Television is part of the 34-channel line-up of the Brazilian television network Globosat. Two reinventions later, the channel dropped the meaning of its acronym, going solely with GNT and changing its scope to cater to a female audience since 2003, showing original programming as well as American imports like The Oprah Winfrey Show, Weeds, Nigella, and Late Show with David Letterman. Back in March — sorry for the delay — GNT revised its logo and introduced a new on-air identity designed in-house.

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A B-Side BY cole

Harpa

A new concert hall and conference center called Harpa has opened in Reykjavík, Iceland. Their identity was designed by Íslenska auglysingastofan (“The Icelandic Advertising Agency”). The actual structure is quite beautiful so be sure to check it out. More information is available here.

Thanks to Kári Emil Helgason for the tip.

Follow-Up BY Armin

Follow-Up: Travel Channel

Television identity follow-up Friday continues. In March we reported on the new logo for the Travel Channel. At the time the applications of the logo were limited and there was no information about the redesign. New York-based loyalkaspar was in charge of the whole package, from the logo to the custom hand-drawn typeface to the on-air look. Some stills available here and you can see the motion work here.

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Follow-Up BY Armin

Follow-Up: Science Channel

In April we reported on the new logo for Discovery’s Science channel, nicknamed Morph and sporting some killer animations. Well, the animations just got killer-er as Imaginary Forces (IF), in a project led by director Ronnie Koff, has taken on the on-air look for Science creating themed promos, network IDs, and logo bugs (almost literally). Based on the logo, designed in-house by Discovery Communications, IF was tasked with capturing “its personality and maintain a sense of surprise,” as well as “creating an authentic, emotional set of characters for the network. To make it unexpected, unique and systematic at the same time.”

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Opinion BY Armin

Zee TV Sees Swooshes

Established in 1992 Zee TV is one of the leading television channels in India, and since 1995 has been both exporting Zee TV to other countries and expanding its roster of channels to include Zee Cinema, Zee Sports, Zee Business, Zee Cafe, among a line-up of 25 channels, all now under the corporate umbrella of Zee Entertainment Enterprises Limited. Earlier this month Zee TV introduced a new identity to roll out across all of its channels (except the Ten Sports brand) designed in-house with additional muscle provided by global agency Draftfcb.

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A B-Side BY Armin

FOX Soccer

Launched in 2005, FOX Soccer, as its name implies, is a channel all about soccer operated by News Corporation’s Fox Entertainment Group. Earlier this month it introduced a new logo with “FOX attitude”. Press release here. More logo variations here.

Thanks to Gabe Shultz for the tip.