Designed by Mucca.
Fitting for a Lower East Side restaurant to be all grungy and scrawly and full of attitude, the menus at Schiller’s have their own proprietary, hand-drawn typeface to update the menus and keep them looking fresh and unique. One of the other highlights is the wine menu, which breaks down the options to “Cheap”, “Decent”, and “Good”.
Visit Schiller’s Liquor Bar.
I always loved this menu / identity system. Mucca kills it.
I can't tell you how much I love that "Liquor Bar" is patterned after Gotham, which itself was based on the kinds of indifferent letterforms you see on liquor store signs. Full circle!
Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.
Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.
Art of the Menu is run with Six Apart’s MovableType 6.8.8
All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited
Twitter @ucllc
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.