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A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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Post
3421 E Latimer Rd
Bloomington, IN 47401

Phone
(917) 755-0750

Fax
(718) 228-6720

Email

Colophon

Headlines and wordmark
Druk Condensed XX Super by Berton Hasebe for Commercial Type.

Body
Neue Haas Unica by Toshi Omagari for Monotype. Served via fonts.com.

UCLLC logo
Custom lettering by Mark Caneso.

Headline News

Speakers announced for 2017 Brand New Conference.

Speakers announced for 2017 Brand New Conference.

September 2017

Chispafest

Armin will be speaking at Chispafest in Managua, Nicaragua, on September 29 – 30.

May 2017

CSCA

Bryony will be speaking at CSCA in Columbus, OH, on May 17.

IdN Feature

We were featured in IdN‘s issue v23n6 that focused on Illustration in Pattern Making. A brief excerpt can be found here. Opening spread below. IdN Feature

Crop BR

Armin and Bryony will be speaking at Crop in Baton Rouge, LA, on April 20 – 21.

April 2017

Austin Peay

Bryony will be speaking to The Department of Art and Design at Austin Peay State University in Clarksville, TN, on April 6.

October 2016

AIGA Iowa Design Week

Armin will be speaking at AIGA Iowa Design Week in Des Moines, IA, on October 7.

Domtar Blueline

UCllc made the cover of Domtar Blueline Magazine as their feature story in their latest issue. Domtar Blueline

September 2016

UDesign 2016

Armin will be speaking at Universidad de Monterrey’s UDesign 2016 in Monterrey, Nuevo León, Mexico, on September 27 – 29.

2016 BNConf Videos

All videos of the Brand New Conference in Nashville, TN, on September 15 – 16 are now available for purchase as individual files to download as well as the complete set. 2016 BNConf Videos

July 2016

2016 BNConfAMS Videos

All videos of the Brand Nieuwe Conference in Amsterdam on June 20 – 21 are now available for purchase as individual files to download as well as the complete set. 2016 BNConfAMS Videos

May 2016

On Instagram

Armin was a guest on Marketplace, the public radio business show, sharing his opinion on the Instagram app icon redesign.



For the full review see our coverage on Brand New: #Gradient #Minimal #Life #CatsOfInstagram. On Instagram

April 2016

AIGA Hampton Roads

Armin will be speaking at AIGA Hampton Roads on April 28.

March 2016

Speakers announced for 2016 Brand Nieuwe Conference.

See site for full line-up. Speakers announced for 2016 Brand Nieuwe Conference.

Oso Bay XIX

Armin will be speaking at Oso Bay XIX in Corpus Christi on March 31 – April 1.

February 2016

On Uber

Armin was a guest on the nationally-broadcast NPR show Here & Now sharing his opinion on the Uber logo and app icon redesign.



For the full review see our coverage on Brand New: Your Identity is Arriving Now. On Uber

January 2016

New Look for UCllc

After 9 years, we have a new website, a new wordmark, and a new logo. Some background, and active comments section, are on this Brand New post. New Look for UCllc

October 2015

Visuelt

Armin will be speaking at Visuelt on October 8 – 9 in Oslo, Norway.

September 2015

BrainPickings

We are delighted and honored to have redesigned Maria Popova’s influential brainpickings.org.

Kyoorius Designyatra

Armin will be speaking at Kyoorius Designyatra on September 10 – 12 in Goa, India. Kyoorius Designyatra

May 2015

Flaunt 2nd Edition

The second edition of our book, Flaunt: Designing effective, compelling and memorable portfolios of creative work, is now available for purchase. New: 20 new portfolios, 18 examples of self-promotion, updated surveys and interviews, and a new section on how to photograph your work. 40 pages added in total.

Flaunt 2nd Edition

2015 Brand New Conference

Speakers and full event information announced for the 2015 Brand New Conference on September 24 – 25 in New York, NY.

BNConf 2015

April 2015

AIGA Cased

Bryony will serve as a judge in AIGA’s annual design competition, Cased

HOW Design Live

Both Bryony and Armin will be speaking (independently of each other) at HOW Design Live on May 5 – 9 in Chicago, IL.

The Dallas Show

Armin will serve as a judge in The 2015 Dallas Show.

February 2015

DISEÑO | Communication Design

Armin will participate in the panel DISEÑO | Communication Design, an event organized by Cooper Hewitt, Smithsonian Design Museum and El Museo del Barrio on September 26 in New York, NY.

Hyperakt Lunch Talk

Armin will speak at Hyperakt’s Lunch Talk series on February 27 in Brooklyn, NY.

January 2015

DynamicMTL

Armin will be speaking at DynamicMTL on January 20 in Montreal, Quebec.

December 2014

Creative Leaders Retreat

Bryony will be speaking at the One Club’s Design Leaders Retreat on December 8 – 9 in Miami, FL.

November 2014

SEEK Design Conference

Bryony will be speaking at SEEK Design Conference on November 22 in DeKalb, IL.

October 2014

Croatian Design Exhibition

Armin will serve as one of two international judges for the biennial Croatian Design Exhibition at Zagreb’s Museum of Arts and Crafts.

August 2014

Design Talks

Armin will be speaking at Airbnb’s Design Talks series on August 13 in San Francisco, CA.

May 2014

National Design Awards Judging

Armin served as one of the judges — representing Communication Design — of the Cooper-Hewitt’s 2014 National Design Awards.

NDA

PICA Conference

Armin will be one of the keynote speakers at PICA, presented by the Alberta North Chapter of the Graphic Designers of Canada, on May 9, 2014 in Edmonton.

April 2014

UC.Quarterly, Year Two

The first issue of 2014 and fifth issue overall of UC.Quarterly is now available.

UC.Quarterly Q1-2014

2013/14 FPO Awards

The 2013/14 FPO Awards are now open. Accepting entries until June 13, 2014.

2013-14 FPO Awards

American Advertising Federation — Baton Rouge

Bryony will be speaking at the American Advertising Federation — Baton Rouge on April 4, 2014.

2012-13 FPO Awards Winners

The winners of the 2012-13 FPO Awards are now available for purchase as a book, high-res PDF, and website.

2012-13 FPO Awards Book

February 2014

Meet the Pros

Armin will be the keynote speaker at Meet the Pros on February 18 in Omaha, Nebraska.

January 2014

2013 Brand New Awards

The 2013 Brand New Awards are now open and accepting submissions. Final deadline March 21, 2014.

2013 Brand New Awards

December 2013

Austin Initiative for Graphic Awesomeness

Our new, independent speaker series in Austin, TX, featuring some of the graphic design industry’s most awesome people kicks off with James Victore in February (followed by Jessica Hische in April and David Carson in June). Register here.

Austin Initiative for Graphic Awesomeness

August 2013

2012 Brand New Awards Winners

The winners of the 2012 Brand New Awards are now available for purchase as a book, high-res PDF, and website.

2012 Brand New Awards Book

Best in Show from the TDC

Our poster for the 2013 Brand New Conference was awarded Best in Show in the TDC’s Communication Design competition. See Armin Vit bare all in this acceptance speech video shown at the opening night of the TDC59 show in New York.

TDC Best in Show

July 2013

UC.Quarterly Q2-2013

The second issue of UC.Quarterly is now available: 56 pages and 70 projects strong.

May 2013

2013 Brand New Conference

Speaker line-up announced and early-bird registration now open for the 2013 Brand New Conference on September 13, 2013 in New York, NY.

BNC13

April 2013

UC.Quarterly

The first issue of UC.Quarterly — a 48-page, printed summary of the most interesting, relevant, and simply fun-to-see projects published each quarter across our network of blogs — is now available.

UC.Quarterly

2012–13 FPO Awards

The 2012–13 FPO Awards are now open. Accepting entries until May 31, 2013.

2012-13 FPO Awards

TYPO San Francisco

Armin will be speaking at TYPO San Francisco 2013 on April 12 at the Yerba Buena Center for the Arts.

February 2013

TDC Winnings

From over 2,000 entries received and 215 selected UnderConsideration received 5 “Certificates of Typographic Excellence” from the Type Directors Club annual competition to be published in Typography 34 and shown at the 59th Awards Exhibition in New York. The 5 select projects were:
1) 2012 Brand New Conference Identity
2) 2012 Brand New Conference Program
3) 2012 Brand New Conference Poster
4) For Print Only Website
5) Beauty of Engraving Print.

2011-12 FPO Awards Winners

The winners of the 2011-12 FPO Awards are now available for purchase as a book, PDF, or website.

2012 Brand New Awards Book

Production Club of Baltimore

Bryony will be speaking at the Production Club of Baltimore on February 20 at MICA’s Brown Center – Falvey Hall.

University of Missouri-St. Louis

Bryony will be speaking at the University of Missouri-St. Louis to the AIGA – UMSL Student Group on February 7 in St. Louis. Bonus: interview with Bryony by St. Louis Public Radio.

January 2013

2012 Brand New Awards

The 2012 Brand New Awards are now open. Accepting entries until March 1, 2013.

2012 Brand New Awards

October 2012

2011 Brand New Awards Winners

The winners of the 2011 Brand New Awards are now available for purchase as a book or website. Or both.

2012 Brand New Awards Book

Texas Conference for Women

Bryony will be participating in a panel — “The Creative and Innovative Leader: Moving from Idea Generation to Action” — at the Texas Conference for Women on October 24 in Austin, TX.

Design Extravaganza

Bryony will be speaking at Design Extravaganza organized by Austin Center for Design on October 5 in Austin, TX.

September 2012

Phoenix Design Week

Armin will be speaking at Phoenix Design Week on September 29.

2012 Brand New Conference Videos

Videos of all eight sessions of the 2012 Brand New Conference are now available for purchase.

2012 Brand New Conference Videos

August 2012

AIGA West Michigan

Armin will be speaking at AIGA West Michigan on August 23 in Grand Rapids, MI.

July 2012

En sus Marcas

Armin will be speaking and leading a workshop at the 2012 En Sus Marcas Conference on July 27–28.

June 2012

HOW Design Live

Bryony and Armin will be speaking at the 2012 HOW Design Conference on June 21–25. They will do a joint talk on leading an alternate design career and Armin will do a separate session on creating killer logos for the twenty-first century.

Type Directors Club

Armin will be speaking at the Type Directors Club in New York on June 1.

May 2012

2012 Brand New Conference

Our third Brand New Conference is coming to New York on September 7.

2012 Brand New Conference

Portfolio Center

Bryony will be speaking at Portfolio Center on May 17.

AIGA San Antonio

Armin will be speaking at AIGA San Antonio on May 10.

April 2012

2011–12 FPO Awards

The 2011–12 FPO Awards are now open. Accepting entries until June 22, 2012.

2011-12 FPO Awards

February 2012

The Adventures of You and I

Our latest project: The Adventures of You and I, a one-of-a-kind children book, customized on demand to each kid, printed individually, and hand-bound. Illustrated by Bryony and written by Armin.

The Adventures of You and I

January 2012

2011 Brand New Awards

The 2011 Brand New Awards are now open. Accepting entries until March 2, 2012.

2011 Brand New Awards

The 2010 FPO Awards

The 248-page book and iPad app of The 2010 FPO Awards are now available.

FPO Awards

November 2011

#WhatIWishIGot Wrapping Paper

Our double-sided wrapping paper where hope (#WhatIWishIGot) meets reality (#WhatIGot) is now available here.

WhatIWishIGot

September 2011

Art of the Menu

Our first new blog in two years, Art of Menu, cataloguing the underrated creativity of menus from around the world, launches.

Art of the Menu

August 2011

The 2010 Brand New Awards

The 252-page book and iPad app of The 2010 Brand New Awards are now available.

Brand New Conference 2011

June 2011

2011 Brand New Conference

Our second Brand New Conference will be coming to San Francisco on September 16.

Brand New Conference 2011

HOW Conference

Bryony and Armin will be speaking at the 2011 HOW Design Conference on June 22 – 27. They will do a joint talk on building a portfolio and Armin will do a separate session on following your creative obsessions.

May 2011

PICA Conference

Armin will be one of the speakers at The Society of Graphic Designers of Canada’s PICA 2011: BEYOND: the un-convention on May 1 – 3.

April 2011

FPO Awards

The inaugural FPO Awards, a judged competition organized celebrating the best print work from around the world during 2010, is now accepting entries. Deadline: June 3, 2011.

FPO Awards

AIGA Austin Design Ranch

Bryony and Armin will be giving a workshop at AIGA Austin’s Design Ranch on April 15 – 18.

Adobe Design Achievement Awards

Bryony has joined the advisory board of the Adobe Design Achievement Awards.

March 2011

DSVC National Student Show & Conference

Bryony will be speaking at the 7th Annual National Student Show & Conference from The Dallas Society of Visual Communications on March 31.

Society of Design

Armin will be speaking at the Society of Design in Central Pennsylvania on March 24.

TEDxAtlanta

Armin will be speaking at TEDxAtlanta on March 15.

AIGA Rhode Island

Armin will be speaking at AIGA Rhode Island on March 2.

February 2011

Brand New Awards

The inaugural Brand New Awards, a judged competition organized celebrating the best identity work produced around the world during 2010, is now accepting entries. Deadline: March 31.

Brand New Awards

November 2010

Design Thinkers

Armin will be one of the speakers at Design Thinkers 2010 in Toronto on November 11.

Brand New Conference

We will be hosting the inaugural Brand New Conference in New York City on November 5.

Brand New Conference

October 2010

DSVC

Armin will be speaking at the The Dallas Society of Visual Communications on October 6.

September 2010

AIGA New York

Armin will be speaking at the AIGA New York chapter on September 29.

AIGA Chicago

Armin will be speaking at the AIGA Chicago chapter on September 16.

Quipsologies

A major redesign from the ground up of Quipsologies the hard-working UnderConsideration blog that chronicles the most curious, creative, and notable projects, stories, and events of the graphic design industry.

August 2010

Sappi Ideas that Matter

Armin will be a judge of the 2010 Sappi Ideas that Matter grant program.

July 2010

AIGA Orlando

Armin will be speaking at the AIGA Orlando chapter on July 22.

June 2010

Design Couples in

Bryony and Armin were included in the feature article on design couples, “Side by Side,” in the June issue of Print magazine.

HOW Conference

Armin will be speaking at the 2010 HOW Design Conference in Denver on June 8.

February 2010

Flaunt

Our fourth book as authors and designers, Flaunt: Designing effective, compelling and memorable portfolios of creative work, this time self-published, is now available exclusively from UnderConsideration as a book ($24.99) or PDF ($15.00).

Flaunt

Mano-a-Mano at AIGA Houston

Armin will be bringing the Mano-a-Mano circus across the state to AIGA Houston on February 11.

January 2010

AIGA Charlotte

Armin will be speaking at AIGA Charlotte’s Talk About series on January 28.

AIGA Los Angeles

Armin will be hosting a special edition of Mano-a-Mano pitting four AIGA/LA fellows against four young guns at An AIGA Fellow’s Event in 3 Acts, honoring Louise Sandhaus on January 13.

December 2009

HOW Design Conference

Armin will be speaking at the HOW Design Conference in Denver on June 8, 2010. Registration to the conference is now open.

November 2009

Pecha Kucha

Bryony and Armin will share 20 slides in 20 second each at the challenging and fun Pecha Kucha Night, Austin #6 on November 19.

[ A single photo ]

At The University of Texas at Austin

Bryony and Armin will be speaking at UT’s Department of Art and Art History Design Lecture Series on November 9.

[ A couple of photos ]

October 2009

Mano-a-Mano at AIGA Seattle

Armin will be dispensing Mano-a-Mano in the first stop of its national tour at AIGA Seattle on October 22.

Mano-a-Mano at Make/Think

UnderConsideration’s tournament of design history and practice, Mano-a-Mano, is coming to the AIGA Design Conference, Make/Think, in Memphis. Thursday night, after the opening reception.

AIGA Nebraska Show

Along with Christine Taylor of Hallmark, and indefatigable writer David Barringer, Armin will be a judge in the 18TH Annual AIGA Nebraska Show. The night of October 2, a judges’ reception will take place.

August 2009

STA

Armin will be judging the The Society of Typographic Arts’ Archive09 in Chicago on August 28, while enjoying a meet-and-greet the night before with fellow judges and designers.

July 2009

Graphic Design, Referenced

Our third book as authors and designers, published by Rockport Publishers, is now on the market, Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design. We’ve also put together a one-page preview with details and sample content.

Graphic Design, Referenced

TypeCon 2009: Rhythm

Armin will be speaking at TypeCon in Atlanta on July 18 about the identity design for the conference created through the Department of Design.

June 2009

Mano-a-Mano

UnderConsideration will be hosting a special event at the 2009 HOW Design Conference: 16 designers battling to determine who knows the most about graphic design history and practice, mano-a-mano.

May 2009

Portfolio Center

Bryony will be speaking at Portfolio Center in Atlanta on May 28.

WebVisions

Armin will be speaking at WebVisions in Portland, OR on May 22.

FPO: For Print Only

Our newest, yet oldest, obsession is the subject of UnderConsideration’s new blog, FPO: For Print Only.

April 2009

Austin, TX

The headquarters of UnderConsideration are now located in Austin, TX, leaving behind trusty ol’ Brooklyn. We will miss you.

PrattMWP

Bryony and Armin will be speaking at PrattMWP on April 17 as part of their 2008–2009 Visiting Artist Lecture Series.

March 2009

Opinion on the Recovery.gov Logo

In the article “Recovery: The Brand” for the The Los Angeles Times, writer Adam Tschorn tagged Shepard Fairey and Armin to discuss the merits of the new logo for The American Recovery and Reinvestment Act issued by Obama’s administration.

[ Image Clipping from The Los Angeles Times ]

Word It

Our newest blog: Word It. Encouraging creative diversity in the community through monthly, one-word challenges.

Creative Mornings

Armin spoke at Creative Mornings on March 13, organized by SwissMiss and hosted by Huge.

Video of the talk

Big G, Little g

Nara Schoenberg asks in The Chicago Tribune if the lowercase “g” is the newest, hottest letter in town. Armin provides some insight as to why in “Is g the new W?

January 2009

Alternate Super Bowl XLIII Logos

To complement a January 27 article in The New York Times, “For XLIII Years, the Big Game as Art Form,” author John Branch and editor Jason Stallman approached Armin to recommend a group of designers to provide alternate logos for Super Bowl XLIII. The article quotes Armin and includes his clashing-helmet design.

[ Image Clipping from The New York Times ]

CSCA

Armin will be speaking at the Columbus Society of Communicating Arts (CSCA) on January 15.

December 2008

Quoted in

In “Pepsi hopes new look reinvigorates sodas” by Joe Guy Collier for The Atlanta Journal-Constitution Armin provided some color commentary on the rebranding for Pepsi.

November 2008

Women of Design

Our second book as authors and designers, published by HOW Books, is now on the market, Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers. We’ve also put together a one-page preview with details and sample content.

Women of Design

The Design Entrepreneur

UnderConsideration is honored to be included in The Design Entrepreneur: Turning Graphic Design Into Goods That Sell by Steven Heller and Lita Talarico.

Oppossites Attract ’08

We would like to extend our warmest thanks to the Art Directors Club for hosting and championing our Oppossites Attract ’08 events that concluded this month.

October 2008

The Dieline

UnderConsideration is proud to affiliate with The Dieline and offer our ADVx3 program to support their significant coverage of the packaging world.

Portfolio Center [canceled]

Bryony will be speaking at Portfolio Center in Atlanta on November 6.

Future of Web Design

Armin will be giving a workshop at the Future of Web Design in New York on November 3.

September 2008

ThinkTank

Armin will be joining Seymour Chwast, Rich Roat and Mike Janda as a speaker at the full-day ThinkTank 2008 conference organized by AIGA Nashville on September 27.

August 2008

University of Cincinnati

Armin will be speaking to the AIGA student group at the architecturally glorious College of Design, Architecture, Art and Planning at the University of Cincinnati on August 14.

June 2008

AIGA Hampton Roads

Armin will be speaking at the AIGA Hampton Roads chapter on July 10.

[ Pictures of the event available on Flickr ]

May 2008

ADAA

Armin will be a judge in this year’s Adobe Design Achievement Awards.

April 2008

Opposites Attract ’08

A four-part series programmed by UnderConsideration and hosted by the Art Directors Club, OA’08 brings together designers for moderated conversation on what sets them apart that brings them together.

Dejando Huella 11

Armin spoke at the 11th edition of Dejando Huella, a design conference with lectures and workshops celebrated in the city of Queretaro, Mexico.

Dyslexflix

A new adventure, outside the confines of design, for UnderConsideration: Dyslexflix: Recommending Wrong.

UC.DOD Updates

A properly and fully functional web site for the Department of Design is now operating.

March 2008

Fuel

Armin was the keynote speaker at the AIGA Detroit Student Portfolio Review 2008, hosted by Eastern Michigan University.

October 2007

UC.DOD Opens

UnderConsideration now operates its Department of Design to serve clients and their myriad needs, as well as to develop its own design requirements.

July 2007

Triennial’s Last Days

Last chance, before another three years have to go by. Stop by the Cooper-Hewitt before July 29 to catch the Triennial and spot Speak Up.

Design Life Now

UCDA Conference

Armin will be speaking at the 2007 UCDA Design Conference in Toronto, Canada.

May 2007

3 x 3 = Good Advertising

With four web sites running on all internet cylinders through UnderConsideration, we have established an exclusive advertising program, dubbed 3 x 3, that guarantees 33% of all page impressions. Interested? Intrigued? Inquire.

April 2007

The Word It Book

After almost a year of designing and producing, The Word It Book: Speak Up presents a gallery of interpreted words published by HOW Books is now shipping. And, because we like you so much, we have put together a behind-the-scenes look of some of our favorite photos.

The Word It Book

February 2007

Art Directors Club Judging

Bryony served on the jury for the Art Directors Club 86th Annual Awards in the Graphic Design category.

Type Directors Club Judging

Armin served on the jury for the Type Directors Club TDC53 competition.

January 2007

Quipsologies

Yet one more notch in UnderConsideration’s on-line belt: Quipsologies. A site devoted to finding the most interesting and relevant bits as they relate to design. Design community-at-large literally welcome to contribute.

HOW Conference

Armin will be speaking at the 2007 HOW Conference in Atlanta, GA.

December 2006

Cooper-Hewitt National Design Triennial

From December 8, 2006 until July 29, 2007 Speak Up will reside in the halls of the Cooper-Hewitt National Design Museum as part of its third triennial, Design Life Now. A live comment feed — programmed by House of Pretty — welcomes museum dwellers to the world of Speak Up.

[ Pictures: 1, 2, 3, 4 ]

High Priority

Starting in November and ending in December, Speak Up ran a contest to design the High Priority illustration in the year-end double issue of New York magazine. 200-plus entries later, Spencer Fruhling won the contest with his ode to fast food establishements, earning him $500 and a spot — usually reserved, by invitation only, for some of the best designers and illustrators across the globe — in the popular section of the magazine.

November 2006

The Word It Book

Content and design is finished for The Word It Book: Speak Up Presents a Gallery of Interpreted Words to be released in Spring 2007.

Brand New

UnderConsideration launches its third major web site, Brand New. This one devoted to identity work. All the time.

STEP 100

Armin was a judge for the arduous STEP 100 Show by STEP Inside Design magazine, along with Robynne Raye of Modern Dog, Sam Shelton of Kinetik, Stefan Bucher of 344 Design and Bart Crosby of Crosby & Associates.

October 2006

Portfolio Center Seminar

Armin spoke about UnderConsideration, and the graphic ups and downs of his career on October 19 at Portfolio Center in Atlanta, GA.

LGDA, The 100 Show

Bryony was a judge in The 100 Show of the Louisville Graphic Design Association along with Dave Taylor of Planet Propaganda and Dustin Summers of The Heads of State.

September 2006

Teachme3, Venice, Italy

Bryony and Armin participated in a panel, titled “Design blogs: scrivere di design” [Design Blogs: Writing about Design], for Università Iuav di Venezia’s Teachme3: Comunicare l’oggetto conference in Venice, Italy on September 30, 2006.

School of Visual Arts

Bryony and Armin have joined the faculty of the undergraduate design program at the School of Visual Arts in New York, where they jointly impart the portfolio class for fourth-year students.

July 2006

Portfolio Center Seminar

Bryony spoke about UnderConsideration on July 4 at Portfolio Center in Atlanta, GA.

April 2006

AIGA Raleigh

Bryony spoke — she in person, while Armin joined via voice iChat from Brooklyn — about UnderConsideration on April 20 at the AIGA Raleigh chapter.

March 2006

National Design Triennial

Speak Up has been selected for the Cooper-Hewitt National Design Museum’s third National Design Triennial, “Design Life Now”.

September 2005

The design encyclopedia

The second major initiative by UnderConsideration launches. The design encyclopedia is a wiki-based, user-built encyclopedia devoted to design.

Step Inside Design

Along with Design Observer and Be A Design Group, Speak Up was featured in Jude Stewart’s Oz Speaks article for the September/October issue of Step magazine.

June 2005

HOW Design Conference

For the 15th annual HOW Design Conference in Chicago, IL, Armin Vit participated in a blog panel moderated by Steven Heller. He was also a contestant in Ironic Chef where he beat the unsuspecting competitors.

November 2004

The Push Pin Influence

New York’s AIGA chapter has gathered three designers, among them Armin Vit, who will talk about the influence that Push Pin has had over their professional path. The Push Pin Influence will feature Seymour Chwast, Milton Glaser, Noreen Morioka, Paula Scher and Martin Venezky and will be moderated by Steven Heller.

Thinking with Type

In Ellen Lupton’s new book, Thinking with Type, published by Princeton Architectural Press, Speak Up is highlighted as a positive example of web hierarchy.

[ Picture ]

September 2004

UnderConsideration Relocates

Leaving lovely (but windy) Chicago behind, UnderConsideration and Speak Up have relocated to New York.

July 2004

TypeCon

For TypeCon 2004 in San Francisco, Armin Vit presents If you build it will they use it? (And will they like it?). A talk featuring thirty minutes of footage shot in the streets of Chicago where he asks passersby their opinion on certain typefaces.

[ Snippet from Gotham, 1.7 Mb ]

Speak Up in the Press

Communication Arts, Web Watch, Editors, September/October 2004
Communication Arts, Resources, Editors, July 2004

June 2004

Brand Identity & Package Design

Armin Vit speaks at the Brand Identity & Package Design conference in New York on June 23rd. His concluding session, titled Don’t Forget About Graphic Design (And how to Embrace Criticism), reviews major corporate rebrandings from the past years.

May 2004

Emigre Interview

Emigre 66, Nudging Graphic Design, features an interview by Rudy VanderLans with Speak Up founder Armin Vit.
[ Pictures: 1, 2 ]

Speak Up in the Press

In one form or another, good and bad, Speak Up has been mentioned in the following:
HOW, Designers + Internet: Forums, Doug White, June 2004
Print, Blog Me, Blog Me Not, Steve Heller, May/June 2004
Emigre 66, Introduction by Rudy VanderLans, Dumb Ideas by Mr. Keedy, Castles Made of Sand by Lorraine Wild, Princeton Architectural Press, 2004.
I.D., Blog Wild, Colin Berry, May 2004
Communication Arts, The Portfolio That Puts You In Control, Ellen Shapiro, March/April 2004
Communication Arts, Conference Review, Anne Telford, January/February 2004

March 2004

The 5W’s of Speak Up

Speak Up is featured in the April/March issue of STEP inside design in their column 5W’s. The article is written by Speak Up founder Armin Vit aided by quotes from readers’ and participants’ own 5W’s.
[ Picture ]

February 2004

AIGA @ Marwen Workshop

For AIGA’s first-ever workshop at Marwen, UnderConsideration was invited to participate.
[ More ]

Portfolio Center Workshops

UnderConsideration veers off Peachtree Street to impart a couple of workshops.
[ More ]

Speak Up Redesigns

A new structure provides room to grow while a revision to the design improves usability and readability. Michael Clark provides his handlettering prowess to create the new identity for Speak Up.
[ Visit Speak Up ]