A Division of UnderConsideration

Art of the Menu

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Burger

Goodfriend


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Designed by Tractorbeam.

It’s not everyday that a design firm admits to employing a mullet strategy — business in the front, party in the back — but that’s exactly the rationale from Tractorbeam. The menus feature some lovely and contemporary typesetting on the front while the different backs of the menu feature collages from found images, textures, and type served in interesting pairings just like a burger and beer are meant to be.

Visit Goodfriend.

Posted

By Armin on 04.12.2016

 

Goodfriend Menu by Tractorbeam

Click Thumbnails Below for Bigger View of the menu
Goodfriend Menu by Tractorbeam Goodfriend Menu by Tractorbeam

Note: Prices and items may differ in current menu from those shown here.



Goodfriend Menu by Tractorbeam Goodfriend Menu by Tractorbeam Goodfriend Menu by Tractorbeam Goodfriend Menu by Tractorbeam Goodfriend Menu by Tractorbeam Goodfriend Menu by Tractorbeam

About

Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.8

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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