Poster for Self-Promotion by Scribble on Everything

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CLIENT

Scrib­ble on Every­thing is an online retail­er of design-cen­tric prints, stick­ers, and wall and lap­top decals.

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APPROACH

Type­faces of the World was a poster cre­at­ed to show the type­faces that are most com­mon­ly used in a lot of today’s design. The poster includes infor­ma­tion for each type­face such as the year it was made, the loca­tion and the typog­ra­ph­er. These 50 type­faces were cho­sen based on pop­u­lar­i­ty and use­ful­ness in present design. It was by mere coin­ci­dence that the type­faces were near­ly split 50/50 between Europe and the Unit­ed States—the most promi­nent loca­tions for typographers.

The biggest challenge was printing white ink on uncoated black paper stock. It was a beast to get just right. Sure we could have printed it on white stock but where’s the challenge in that? We ended up printing a double hit of silver, then overprinting a double hit of white in line, then a dry trap on the two PMS colors. The printer, Cereus Graphics, went the extra mile (and then some) on this project. They ended up throwing in the dry trap at no cost just to make it perfect.