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CLIENT

Froeter Design is a cre­ative agency of prob­lem-solvers, inno­va­tors and idea-gen­er­a­tors work­ing across all media. They con­nect peo­ple to brands in authen­tic ways, reveal unique sto­ries, and cre­ate pos­i­tive results.

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APPROACH

This piece was cre­at­ed as way to stay in touch with peo­ple we’ve grown close to over the years, friends and clients—past and present. The let­ter­press tech­nique gave the card a more per­son­al touch and empha­sized that we take great care in main­tain­ing the rela­tion­ships we’ve made.

The illustrator used a 3D rendering program which gave us more flexibility and options when we designed the final layout.

Judge’s Comments
I loved the sophistication of this card not just in the simple typography but in the printing. Very simple and nice. I wasn’t even aware that the team at Rohner Letterpress, of fellow judge Bruno, had printed it, since everything is judged anonymously. — Jesse S. Williamson