Grind by Matan Yaniv

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CLIENT

A fic­tion­al, hor­ror-themed tele­vi­sion channel.

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BRIEF

To come up with a com­plete ani­mat­ed iden­ti­ty for a fic­tion­al TV channel.

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APPROACH

In cre­at­ing the style and form of Grind hor­ror chan­nel, I searched for a visu­al and graph­ic art direc­tion that would appeal to both casu­al and hard­core fans of the hor­ror genre. I used an illus­trat­ed mod­ern design for the pic­tograms to rep­re­sent the key char­ac­ter­is­tics and char­ac­ters of the hor­ror genre.

Matan Yaniv’s Grind was a submission in the “Channel ID” course I teach at Shenkar. The task was to design an identity packaging for a TV channel that includes a logo, interludes, schedule, ending loop transmissions, and pop-up for the next program. I thought that the simplified vector animation of the horror characters was one of a kind. Not only answering the brief but also giving it a unique and original interpretation. Dipped with humor, clear design, sleek animation, and great soundtrack this was, without a doubt, one of the best submissions for this course. — Eran Stern, Instructor at Shenkar College of Design