CLIENT
An Amsterdam-based creative production studio with a strong focus on aesthetics and creative storytelling.
BRIEF
Design a minimalistic and elegant visualization of “+1”, but with a twist. The logo furthermore needed to visualize the studio’s expertise in 2D and 3D graphic animation. For their launch party, PlusOne wanted their logo to come to life in a way that suited the logo.
APPROACH
The logo consists solely of triangles, which creates the suggestion of (isometric) depth, where the actual “+” and “1” are transparent. The motion design expresses the dynamic storytelling twist the studio has. The animation shows many different aspects and moves unexpectedly. The logo comes to life.
