Speak Up, in collaboration with New York magazine, is proud to announce the first-ever open contest to design the visually acclaimed, graphically exhilarating, by-invitation-only “High Priority” feature illustration in the magazine’s year-end, December 18, 2006 double issue. Read on (carefully!) for the brief, schedule and specs.
High Priority highlights five activities, suggested by New York writers, that are not to be missed. Every week designers and illustrators from around the world are invited to create an interpretive typographic illustration to open “The Week” — the listings section of New York Magazine. New York readers place great weight on these five recommendations, and this page is a regular destination for many.
For examples of past editions of High Priority please visit:
New York’s High Priority archive
Design Observer’s Variations on a Theme: New York’s High Priorities
High Priority is completely open to each designer’s interpretation and execution — as long as it meets the content and technical criteria.
Content for High Priority is usually available only seven days prior to publication — for matters of this contest you must design using dummy content that will eventually be swapped in the case of the winning entry. So, if your idea is carving type out of a pumpkin please keep in mind that you will have to carve two pumpkins (one with dummy text, the other with real text) if declared a winner.
Your High Priority must include the following dummy content:
1. The title:
High Priority
2. The date:
November 3-10
3. The five events [and their category]:
Shaun of the Dead [Movies]
God of Hell [Theater]
The Art of Romare Bearden [Art]
A Great Night in Harlem [Nightlife]
Cru [Restaurants]
Please note: the listings must be the dominant part of the typography. The words “High Priority,” the date, and the categories (movies, theater, etc.) are the least important information.
Please, please, please follow these specifications and instructions closely. Failure to meet these will result in instant disqualification. Speak Up and New York will not contact anyone for corrections if the entries are incorrect. You’ve been warned.
1.Colors:
You can only use black and red. Nothing else. Use the following CMYK values:
Black (Cyan: 0 / Magenta: 0 / Yellow: 0 / Black: 100)
Red (Cyan: 0 / Magenta: 100 / Yellow: 90 / Black: 0)
2. Size:
6.875 inches x 4.4 inches
3. Your working file:
Please create your file in any of the following software applications:
Adobe Photoshop, Illustrator or InDesign CS2 (or CS1)
If not using any of the above you must be able to export to a press quality PDF.
Please keep in mind that in case of being declared a winner you will need to provide print-ready files in the established specs.
Do not send this file as your submission file.
From your working file please create the following submission file:
1. Dimensions:
820 pixels wide by 524 pixels high
2. Color mode:
RGB
3. File type:
72 DPI, Web-optimized GIF or JPG
4. File size:
Not to exceed 150 kb
5. File name:
Firstname_Lastname.gif or .jpg
6. E-mail:
Please e-mail file ONLY to the following address, if sent to other underconsideration.com addresses it will not be processed:
highpriority@underconsideration.com
Only one submission per person
Deadline:
Wednesday November 22, 2006 at 11:59 PM Eastern Standard time.
There will be no deadline extensions.
Gallery of entries uploaded Monday November 27, 2006
Winner announced on Monday December 4, 2006.
Final art due to New York on Monday December 11, 2006.
(The winner will need to be available during the week of December 4 through December 11 to receive the new text, as well as ready on the 11 in case of copy corrections and to provide final file.)
Winner published in the December 18, 2006 issue of New York.
Luke Hayman
New York Design Director
Chris Dixon
New York Art Director
John Sheppard
New York Senior Designer
Armin Vit and Bryony Gomez-Palacio
Speak Up Umpires
Winning illustration published in New York.
Winner will be paid New York’s usual fee of $500.
All other entries will be displayed on Speak Up, and New York will include a mention of the contest gallery in the magazine.
All entrants retain property of their work. Winning entry will grant New York reproduction rights on the magazine as well as other promotional materials per New York’s usual agreements.
So, as tempting as this may be, how is this type of contest good for the design profession?
On Nov.08.2006 at 01:24 PM