I attended a recent AIGA event in Los Angeles. While there was the usual mingling among peers, and conversations of paper, spot-varnishes, and the latest software, I also sensed two different groups within the participants.
First, designers fresh out of school, just entering the workplace, they appeared enthused about their fresh careers, shy but excited, and graphic design seemed to be the only thing on their minds for the evening. This is what they wanted to do. This was the career they picked to succeed in.
Conversations of the second group — designers having worked for a while within the industry — struck a different chord, their sound-bites floating in the venue came off differently and seemed to circle around plans to create products, start second businesses, reinvent their careers etc.
That of course makes you wonder: is a career in graphic design alone not fulfilling — emotionally and financially — anymore?
I was just curious what category Speak Up participants fall into: are you putting your energy 200% into your design-careers? Do you simply kill your time until retirement, or are you running a different gameplan to strike gold?
I came into the field only after spending the first decade of my 'working' life as a copywriter. Here are my observations from an outsider/insider look at it.
I think what you find is that many firms and agencies are always looking to hire younger designers who are 'hip' and 'current', as well as less expensive, than older, more established designers.
The more established designers, either begin their own firms or move into management/mentor roles to the younger designers. Which to me, would be the normal progression for a talented designer. Or they go in to academia and teach, or a combination of both. The few that have been extremely financially successful with their work or firms, may continue on in that function while slowly preparing the next generation of design 'stars' for the future.
I don't think these scenarios are that different from other 'creative' fields, including copywriting, architecture, etc... Whether or not they are right, is whole different question. I feel that my work can be as contemporary or as classic as the client requires. My judgement is guided by my environment and experience. For a recent example, the redesign of the DC comics logo. While I can see it's appeal to the current crop of Gameboy, PS II, XBox fans (do they actually spend time away from their video games to read comics?) I also seriously believe that it won't last the 30 incredible years the previous mark managed to 'work' for the brand.
My point is that I don't really believe that good design is age-dependent. Sure, there are great ideas coming from students but there are just as many great ideas coming from experienced designers. The downfall is that we live in a society that glorifies 'youth' and puts getting older in that category of things you should do anything you can to avoid. It's sad really. Because the value of contribution isn't just about age, it's about the individual, their life experiences and their view of things.
And since I got laid off from my big corporate design job a few months back, my 200% is going to keeping my career going and supporting my family. That's one thing most 20-somethings don't have to worry about. Not yet.
On May.23.2005 at 11:33 AM