I am writing to voice my concern for the recent sex issues in Print and Step magazines. At the risk of being dismissed as prudish, naive, or at the very least, provincially out of step, I believe that someone needs to explain another perspective on this topic that may be of some value for this profession to consider.
As designers, we are by nature possessed with a healthy egotism. Whether we will admit to this or not, it is easy to see ourselves as intellectually above the society that surrounds us. We pride ourselves in occupying a position of cultural vanguard and see ourselves as beyond most traditional moral boundaries and, to a degree, insulated from the consequences of poor choices made by others.
To our credit, our profession speaks out on a variety of societal problems. We do that using our powerful visual voice on issues ranging from environmentally responsible printing methods to opposition against war. We can be especially vocal when it comes to corruption in corporations, governments, and cultures. For example, we rightly decry the exploitation of youth in third world nations by tobacco manufacturers or the enslaving of women in southern Asia.
What a contradiction it seems to me then to find an entire volume in one of the leading magazines of American design devoted to an industry that fosters a binding addiction to something as potentially life-altering as pornography.
That the pornography industry is undoubtedly one of the most exploitative industries of our day—an industry of extreme manipulation, coercion, profiteering, and addiction—is reason alone for designers to reject it and to lend their efforts to its limitation or removal. Pornography as an industry is expanding at a rate that would make the most exploitative capitalist blush with envy. Revenue from pornography is larger than the combined revenues of all professional football, baseball and basketball franchises and exceeds the combined revenues of ABC, CBS, and NBC ($6.2 billion). Child pornography alone generates $3 billion annually (www.internetfilterreview.com).Wired magazine (August 2004) recently reported on the shrinking 18—34 year old male television audience who are migrating in large numbers to the internet. When asked where they were going online, 71% responded that they were visiting pornography sites—twice the rate of visits to gaming, career, or shopping sites.
Print also appears to ignore the body of evidence that shows the catastrophic impact on individuals, families, and society at large caused by pornography. At its best, sexual intimacy can be a bonding and compassionate experience that brings love, unity, and purpose to a marriage. At its worst, sex is a selfish and greedy act that is physically painful and frequently mentally destructive. Pornography fosters an exaggerated erotic appetite that taints minds and robs victims of the ability to feel compassion, sympathy, or love. Pornography has been found to be the common denominator in cases of sexual abuse, rape, and incest. It is also frequently linked to a host of other social ills including divorce, domestic violence, and to many of this nation’s most brutal murders. Victims on the various sides of the pornography issue face a lifetime of anxiety, depression, hostility, anger, and impaired relationships.
I have the unique position of being both a designer and a counselor of youth where I see the individual-level impact of pornography. From the perspective of a designer, pornography will never be art (the samples shown in Print made that abundantly clear). Art is about aesthetics—not only beauty but also the ability to feel. Pornography on the other hand is an anesthetic to its participants, leaving them dull and senseless.
Print and Step magazine’s attempts to dispassionately look at such a passionate subject becomes more than a tacit endorsement of this multi-billion dollar industry.
Like most designers, I believe that graphic design can be a powerful tool against ignorance, exploitation, and manipulation. With the subject of pornography, we are faced with precisely those issues—but it is graphic designers who are ignorant if we see this as simply another art form worthy of our consideration as art or human expression. As a responsible and socially contributing profession, I believe that we must face the real truth of what the pornography industry represents.
I propose that it is time for this profession to put away childish titillation on such a serious topic and begin to lend our efforts to counter the singularly negative products and by-products of the pornography industry. Thinking designers will realize that pornography hurts—hurts society, families, women, men, and especially youth. It is time that this profession accepts the moral responsibility to speak out and make a difference in another cause that really matters. It may just be one life that our efforts can affect, but to realize that one life could then go on to live and breathe and enjoy some of the basic joys of life that most practitioners of our profession hold as important will make whatever modest effort we might make worthwhile.
Kelly Burgener is the past chair of the Brigham Young University-Idaho Department of Art and is currently professor of graphic design. Kelly has continued his design practice as the owner of Burgener Design, whose clients have included Zebco Outdoor, Diet Center, Summarius Corporation, LDS Foundation, Brigham Young University, and Brigham Young University-Idaho. As a package designer for Pedersen / Gesk in Minneapolis, his clients included Campbells Foods, Colgate-Palmolive, General Mills, Hillshire Farms, Sara Lee, and ConAgra Foods. Kelly was educated at the Art Center College of Design in Pasadena, California.
wasn't the print issue about sex rather than pornography?
as i recall vaguely i did not read the issue as a glorification of pornography. (but then, i saw it during typecon and the serifs must have taken over)
and if pornography is such an important element of "sex", should or can it be ignored?
On Aug.06.2004 at 04:23 PM