This is a hiring dilemma faced by firm principals and creative directors everywhere. Hiring recent graduates definitely has its business advantages, such as maintaining low salary overhead. But it also has its disadvantages, such as a higher need for supervision and hand-holding.
I emailed a few local studio owners and asked for their honest opinions on the subject. In return, I was given some very frank answers.
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“From day one, I planned not to hire inexperienced, recent design school graduates. In keeping with that strategy, each member of our core team has more than 20 years experience.
As we got busier I did hire a design school graduate because I didn’t want to make a long-term commitment to a more experienced person at that time. That person proved useful, but inevitably required more supervision and training, and delivered less business value than made sense. Since then, I have decided not to hire anyone with less than, say, 5 years experience.
I don’t see any great long-term business advantages for hiring and training baby designers. Bottom line, I am more focused on delivering real value to our clients than I am on worrying about overhead. We can bill more per project because clients are willing to pay for the greater value received.”
— Allen Woodard, Woodard and Associates
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“During the boom, I hired half a dozen recent graduates only to discover that, as a whole (with one conspicuous exception), they were spoiled and expected everything to be handed to them on a silver spoon. But that was not a lot different than some of the senior designers I hired at the time. The difference was that the senior designers already knew how to accomplish something - eventhough they may have had scarring from past employers.
Philosophically, I am a big proponent of hiring fresh talent and helping them learn their voice. However, the reality in a small firm is that you need experience to keep things moving. Once you have an experienced designer or two who can help mentor, then you can hire fresh designers. The other option is that you spend triple the time getting minor things done while you teach the new designer how to do them.
The bottom line is that the final product can’t suffer.”
— Michael Connors, Motive Design
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“Design is a business, and the cost of labor is one of the biggest financial outlays for a design firm.
As a small outfit that has weathered the vagaries of the market, burst bubbles and cyclical downturns, we have always done so on the backs of the young and impressionable fresh-out-of-schoolers. Besides, I’m old. It’s good to have young people around to pick me up when I fall down and break a hip. Of course our desire to remain a small shop is also a detriment. We are seemingly in a never ending cycle of replacing hard working kids with an understandable desire to move on.
Of course, design is also more than a business. I don’t wish to sound like Mr. Chips, but there is a great deal of satisfaction in shaping young minds and giving someone an opportunity. I will always have fond memories of those that not only gave me a break but also took the time to teach me the right way.”
— Mark Kaufman, Artomat Design
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To the owners/principals out there — what are your issues? Is it about staffing with experience versus youthful enthusiasm? Is it about hiring cheap labor, and is it worth the cost of babysitting? What are your concerns?
And yes, I can just feel the recent grads out there fuming with fury. I know, I know…it’s the classic catch-22. People expect you to have experience for your first job, but how are you supposed to get experience without one? Why don’t people give grads a chance, you say?
Please feel free to state your case before the jury.
Thanks to Austin and an anonymous French guy for the topic.
I think a good model for a small to medium sized studio is to structure your labor force (those are people, by the way) in tiers. If you have, say, three designers, try to have one with great experience, one with some and one right out of school. That way you have the flexibility to take on projects that have tigher budgets (by delegating work to the junior and presumably less expensive designers), as well as major projects that require a degree of experience.
There are, of course, a million caveates and variables that gum up the gears in this scenario:
The Viagra Effect
(You can't keep it up forever) If you're a really great studio you'll end up holding onto people for a long time and eventually have to expand or risk becoming top-heavy. Either way you'll be forced into a situation with higher overhead.
Young designers are a false economy.
If you have to double check (and worse, fix) everything they do, then suddenly they're carrying yor billing rate as well. You could have hired a mid-level designer and saved yourself some money and some time.
Young designers are slow.
I don't mean slow moving, I mean dim. I'm kidding. Well, I'm half kidding. Seasoned designers know from experience which strategies (not solutions) are most efficient. What's more, they understnad their own design process. They're generally quicker at generating ideas, and have the discipline to limit their exploration in the early stages of a project. Less experienced designers tend to spend too much time refining at the concept stage. Cha-ching, cha-ching...
Designers need to understand business
A lot of what makes good design work is understanding its relationship to business. Out of school, most designers have little or no business training and therefore can't fully appreciate the context in which they are working.
I could go on and on, but as it happens I'm giving a lecture on almost this very topic this weekend for the San Francisco AIGA, and I don't want to give away all my talking points. Maybe I'll post the presentation afterwards and link to it from this thread.
On May.10.2004 at 09:44 PM